Website strategy and user experience (UX)

If your organization’s website is more frustrating than fantastic, it’s time to call in the experts at WG Content. Our content strategists have the skills you need to drive visitors to your site and keep them coming back.

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Custom website strategy services that build value

No website is perfect — but some are far less perfect than others. Whether you want to refresh an existing site, overhaul select sections of your site or start from scratch, you can do it with our experienced content strategists by your side.

WG Content strategists are delightfully devoted to best practices for the web. Their curiosity drives them to stay abreast of website trends. They’ll inspire you with their digital savvy and reach your audiences using masterful web insights. All the while making sure your site:

Provides an efficient, user-friendly experience
Is fully optimized for search engines and users
Offers the relevant, fresh content your audiences want
Delivers on key performance indicators
Competes well in the marketplace
Creates brand awareness
Supports your overall marketing plan

We begin the process by listening to you and other stakeholders to better understand your priorities and goals. Then, we create a detailed plan customized to your budget and needs.

Clients in a variety of industries rely on WG Content for website strategy. Once the foundational work is done, they often take advantage of our other strategy services. These include location and provider strategy, recruitment content strategy and story ideation and editorial calendar planning.

All the things, from SERP to nets

Website strategy lays the foundation for a successful website build or rebuild. These services include:

Audience analysis and prioritization
Audits
- Content audits
- Content accessibility audits
- Search engine optimization analysis
- Service line audits
- Website user audits
Analysis
- Competitive analysis
- Content gap analysis
Content development planning
Messaging framework
Site map development, playbooks and templates
Location and provider strategy
Data-driven persona development and optimization
Recruitment and hiring strategy
User testing to deliver actionable, high-quality data
Value-effort matrices to help your team prioritize opportunities

WG Content writers and designers are here for you, too

Whether your site needs a massive overhaul or mini makeover, you’ll want to start the content conversation early. Our experienced writers work seamlessly with content strategists for a smooth site build.

You’ll also have access to designers who can provide custom graphics, animation and video to infuse your site with personality and pizazz.

We work one strategic step at a time

If the thought of committing to a website strategy initiative makes you want to close your laptop and leave town, we get it. The process can seem overwhelming. Our team will break down your project into bite-sized pieces and work with you to create a plan that’s just right for your organization’s needs.

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