Website strategy and user experience (UX)

Custom website strategy services that build value

No website is perfect — but some are far less perfect than others. Whether you want to refresh an existing site, overhaul select sections of your site or start from scratch, you can do it with our experienced content strategists by your side.

WG Content strategists are delightfully devoted to best practices for the web. Their curiosity drives them to stay abreast of website trends. They’ll inspire you with their digital savvy and reach your audiences using masterful web insights. All the while making sure your site:

  • Provides an efficient, user-friendly experience
  • Is fully optimized for search engines and users
  • Offers the relevant, fresh content your audiences want
  • Delivers on key performance indicators
  • Competes well in the marketplace
  • Creates brand awareness
  • Supports your overall marketing plan

We begin the process by listening to you and other stakeholders to better understand your priorities and goals. Then, we create a detailed plan customized to your budget and needs.

Clients in a variety of industries rely on WG Content for website strategy. Once the foundational work is done, they often take advantage of our other strategy services. These include location and provider strategy, recruitment content strategy and story ideation and editorial calendar planning.

All the things, from SERP to nets

Website strategy lays the foundation for a successful website build or rebuild. These services include:

  • Audience analysis and prioritization
  • Audits
    • Content audits
    • Content accessibility audits
    • Search engine optimization analysis
    • Service line audits
    • Website user audits
  • Analysis
  • Content development planning
  • Messaging framework
  • Site map development, playbooks and templates
  • Location and provider strategy
  • Data-driven persona development and optimization
  • Recruitment and hiring strategy
  • User testing to deliver actionable, high-quality data
  • Value-effort matrices to help your team prioritize opportunities

WG Content writers and designers are here for you, too

Whether your site needs a massive overhaul or mini makeover, you’ll want to start the content conversation early. Our experienced writers work seamlessly with content strategists for a smooth site build.

You’ll also have access to designers who can provide custom graphics, animation and video to infuse your site with personality and pizazz.

We work one strategic step at a time

A graphic illustrating WG Content's proven approach to web strategy
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We have used WG Content for several projects over the years (as well as recommending them to others). Their work is consistently high-quality and thorough. They really do help you ‘build your brand.’ Their process is easy and efficient, and it doesn’t hurt that they are a fabulous group to work with! You cannot go wrong choosing them.

Emilie Ansel

CEO, Private Health News

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One brand, one voice — for 46 hospital campuses in nine states

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