Location and provider content strategy

It’s easy to overlook the importance of your website’s provider directory and location profiles. But if they aren’t up-to-date and user-friendly, your patients know it. And they’re not happy. Let WG Content strategists help — and connect people to the information they need.

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Smart location and provider content strategies

Does your website lack a cohesive strategy for location and provider content? If so, your team probably voices these common concerns:

  • “No one can find our doctors online.”
  • “Our provider profiles are inconsistent and don’t help visitors find what they need.”
  • “Visitors don’t know where to find location information on our site.”
  • “Once people arrive on campus, they don’t know where to go, and our website is no help.”
  • “I don’t know how to use our Google Business Profile more effectively.”
  • “Why aren’t we ranking better in search for our top service lines?”

Your patients are frustrated, too.

Don’t let your website visitors get lost in the weeds

Let our content strategists make it easy for your patients to find providers, locations, business hours and more on your website. Our team offers:

  • Location audits, including third-party location listing services such as Google Business Profile 
  • Provider profile audits, including internal and third-party provider directories 
  • Actionable recommendations for improved content, SEO, accessibility and user experience 
  • Useful recommendations for building a new location profile or provider directory 
  • Physician marketing strategy recommendations

Hospitals and health systems nationwide rely on WG Content for location and provider strategy. They often take advantage of our other strategy services as well, including competitive analysis, website strategy and user experience and content audits and gap analysis.

Take it one step further with WG Content writers and designers

We won’t leave you at the side of the road with those insightful recommendations. We’ll help you implement them with writing and graphic design support. Our experienced writers are experts in web content development and have extensive experience in provider profiles.

You’ll also have access to designers who can provide custom graphics, animation and video. After all, your location and provider profiles should be as visually appealing as they are easy to find and navigate.

WG Content strategists love a good audit

There’s nothing like an audit to understand what’s really going on when patients go looking for locations and providers on your website. Our strategists dig deep for the data and glean insights that lead to useful, high-impact recommendations.

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A graphic illustrating how WG Content works to improve location and provider impact.
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Working with WG Content on this project was seamless — the team knew what we needed and produced it fast. WG Content knows the healthcare space like no one else, and these results show that.

Janelle McCarty

Former Sales Director, Helium/Perfect Health

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