Recruitment content strategy

Hiring the best and brightest job candidates in the health space isn’t brain surgery. But it can feel that way when you’re competing with other local organizations in this high-demand environment.

Let WG Content get your recruitment content strategy up to speed, with targeted messaging that will boost job seeker interest and attract applicants to your organization. From behavioral health to brain surgery, we’ve got you covered.

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Attract top talent with recruitment content strategy services

Recruitment is a hill every organization must climb — again and again. That’s especially true in the health space, where competition is fierce and qualified applicants can be scarce.

Amp up your recruitment efforts with help from our content strategists. They’ll analyze your website’s career pages and related content marketing from top to bottom. And identify new opportunities to reach potential candidates and connect them to your brand.

Optimize your careers pages with our winning strategies

Our strategists begin by having detailed conversations with your marketing and HR teams to understand your recruitment content marketing goals. They’ll also study available analytics around your organization’s hiring trends and challenges, recent hiring wins and losses, and current employee engagement and satisfaction surveys.

Using their discoveries, the strategists will create a report customized to your target audience. The report will help you:

Identify ways to communicate your organization’s values to job applicants
Ensure consistency in your online branding, messaging and job postings
Understand how your organization’s careers pages stack up against competitors, specifically looking at content best practices and performance data
Leverage key differentiators to keep your organization top of mind with job candidates
Develop resources to support job seekers during the application, hiring and onboarding process

Our strategists also will hone your careers pages to attract applicants in “hard-to-hire” or “always hiring” professions, including:

Primary care
Subspecialty medicine
Advanced practice medicine (e.g., nurse practitioners and physician assistants)
Nursing
Allied health

Support staff engagement and retention

Hiring the most qualified employees is just the first step — now, your organization needs to retain them. Web content can support your efforts by offering employee resources, leadership updates, peer recognition, feedback channels and more. Let our strategists get you started with a content audit and gap analysis of your existing employee-facing pages. Then, they can develop a plan to take your content to the next level.

Enhance your careers pages with our writers, designers and strategists

Need creative support for your careers pages and employee engagement content? Our experienced writers create search-optimized web content, with extensive experience in content marketing and email marketing. And our project managers can connect you to designers to provide custom graphic design, animation and video that bring fresh visuals to your site.

Our B2B and B2C clients often find that recruitment content strategy goes hand-in-hand with other content strategy services. We’re your go-to source for competitive analysis, content audits and gap analysis and website strategy and user experience.