Recruitment content strategy

Attract top talent with recruitment content strategy services

Recruitment is a hill every organization must climb — again and again. That’s especially true in the health space, where competition is fierce and qualified applicants can be scarce.

Amp up your recruitment efforts with help from our content strategists. They’ll analyze your website’s career pages and related content marketing from top to bottom. And identify new opportunities to reach potential candidates and connect them to your brand.

It’s time to give your careers pages some love

Our strategists begin by having detailed conversations with your marketing and HR teams to understand your recruitment content marketing goals. They’ll also study available analytics around your organization’s hiring trends and challenges, recent hiring wins and losses, and current employee engagement and satisfaction surveys.

Using their discoveries, the strategists will create a report customized to your target audience. The report will help you:

  • Identify ways to communicate your organization’s values to job applicants
  • Ensure consistency in your online branding, messaging and job postings
  • Understand how your organization’s careers pages stack up against competitors, specifically looking at content best practices and performance data
  • Hone your careers pages to better resonate with “hard-to-hire” or “always hiring” professions
  • Leverage key differentiators to keep your organization top of mind with job candidates
  • Develop resources to support job seekers during the application, hiring and onboarding process

Enhance your careers pages with our writers, designers and strategists

Need creative support for your careers pages and other recruitment content? Our experienced writers create search-optimized web content, with extensive experience in content marketing and email marketing. And our project managers can connect you to designers to provide custom graphic design, animation and video that bring fresh visuals to your site.

Our B2B and B2C clients often find that recruitment content strategy goes hand-in-hand with other content strategy services. We’re your go-to source for competitive analysis, content audits and gap analysis and website strategy and user experience.

Content strategy to target those hard-to-hire professions

Graphic illustrating how WG Content helps health systems amp up recruitment strategy.
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I just cannot rave enough about WG Content and the entire organization. Everyone I’ve met has been intelligent and easy to work with. They delivered ideas we hadn’t even considered. It felt like a true collaboration, not just delivering on a task list. WG Content provided top-tier service — it felt like they were part of our internal team.

Ronak Assadi

Program Manager, Network Development and Innovation, Children’s Health

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