Twenty+ years of proving that relationships deliver results
Insightful strategies. Vivid content. Brought to you by a team of people who are passionate about shaping meaningful experiences for your audiences in the health space.
We live and breathe strategy and creative — we’re content to the core
Everything we do is about content. Branding. Influencing. Dominating SEO rankings. Refreshing massive websites. And many more services that are at the very core of who we are and have been for 20+ years.
Being among the first to specialize in healthcare content, we grew up with the industry — becoming savvier alongside our clients. Just as the health space keeps evolving, so do we. Thus the name change from WriterGirl to WG Content. And while she’ll always be our “Girl,” the new name better represents us as we continue to grow and deliver genius strategy and fresh creative to clients who are all about growing, too.
Each of our content services tells a brand story: yours
You can rely on a savvy team that helps broaden your marketing plan with SEO strategies. Another to write B2B and B2C content shaped by your plan. All expertly guided by a seasoned team of project managers. And all destined to drive traffic and inspire loyalty to your brand.
Clients trust WG Content to build relationships
We provide our clients with countless words that serve as relationship-building blocks. Here are just a few of the clients that we partner with to support their push to lead in the health space.
Craft compelling impact stories
From understanding what drives your audience to donate to finding a story that goes beyond a donation amount, we cover how you can bridge the heart and mind messaging to drive donor engagement.
Deep understanding of your industry gives us deeper insights to share with you
Google Business Profile: Best practices for healthcare – updated for 2025
Get best practices and inspiration for your hospital’s Google Business…
Social media content strategy: When to stay, leave or join a network
Learn how you can decide which social media networks are…
Donor communications: 3 tips to capture hearts and minds
Use heart and mind segmentation to improve donor communications.
Meet our team — and consider them yours
Think of this as meeting your team. Our savvy communicators will seamlessly augment your marketing and communications teams to drive traffic to your websites, strategize SEO, capture leads and embrace bold solutions.
Ready to build relationships? Join us.
Building relationships is our mission. One word at a time means asking clients about their concerns — and listening. It’s about striving to make each word we write accessible and compelling. And it means employees and associates speak words that represent our values of empathetic, curious, kind and fun. Every day that we build a relationship is a good day.
If you want to be part of a lot of very good days, check out our job openings.
“Agencies like WG Content, who truly see themselves as an extension of their client’s team, produce the best work.
Stephanie Downing
Manager, Digital Communications, St. Elizabeth Healthcare
