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Twenty+ years of proving that relationships deliver results

Insightful strategies. Vivid content. Brought to you by a team of people who are passionate about shaping meaningful experiences for your audiences in the health space.

We live and breathe strategy and creative — we’re content to the core

Everything we do is about content. Branding. Influencing. Dominating SEO rankings. Refreshing massive websites. And many more services that are at the very core of who we are and have been for 20+ years.

Being among the first to specialize in healthcare content, we grew up with the industry — becoming savvier alongside our clients. Just as the health space keeps evolving, so do we. Thus the name change from WriterGirl to WG Content. And while she’ll always be our “Girl,” the new name better represents us as we continue to grow and deliver genius strategy and fresh creative to clients who are all about growing, too.

About WG Content
Learn all about WG Content and how we operate
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Each of our content services tells a brand story: yours

You can rely on a savvy team that helps broaden your marketing plan with SEO strategies. Another to write B2B and B2C content shaped by your plan. All expertly guided by a seasoned team of project managers. And all destined to drive traffic and inspire loyalty to your brand.

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Search content strategy

Clients trust WG Content to build relationships

We provide our clients with countless words that serve as relationship-building blocks. Here are just a few of the clients that we partner with to support their push to lead in the health space.

  • Cincinnati Children's Logo
  • Advent Health Logo
  • Phoenix Children's Logo
  • Ohio Health Logo
  • Francisan Health Logo
  • LCMC logo
  • Advantus Health Partners Logo
Meet our clients

Lead your healthcare team into the future

AI is moving fast, but your team doesn’t have to feel left behind. That’s why WG Content and Loop have partnered to deliver hands-on AI adoption workshops built for healthcare marketers, communicators and leaders.

Together, we cut through the hype, uncover real use cases and give your team the clarity and confidence to move forward responsibly.

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Headshots and logos of Diane Hammons, WG Content and Matt Cyr, Loop Consulting announcing new AI adoption workshops

Our industry expertise means useful insights and better outcomes for you

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Meet our team — and consider them yours

Think of this as meeting your team. Our savvy communicators will seamlessly augment your marketing and communications teams to drive traffic to your websites, strategize SEO, capture leads and embrace bold solutions.

Meet our team
WG Content team

WG Content at a glance

For more than 20 years, we’ve focused exclusively on healthcare content. That means our team brings unmatched expertise in strategy, writing, SEO/AEO/GEO and project management — and we act as a seamless extension of your internal team.

We specialize in content strategy and creation for healthcare organizations, including hospitals and health systems, academic medical centers, children’s hospitals, life sciences and medical device firms, dental practices and DSOs, nonprofits, government health agencies and more.

Yes. We support both B2C organizations like hospitals and children’s health systems, as well as B2B healthcare companies such as medical device manufacturers, life sciences organizations, and healthcare service and technology providers.

Our services include content strategy, SEO, content development for websites and campaigns, rebranding and messaging, content governance, AI adoption workshops and ongoing editorial support.

We create content designed to perform in search today and in the future. That includes traditional SEO as well as optimization for answer engines (AEO) and generative engines (GEO), so your brand stays visible across AI-powered search experiences.

Every project is different, so pricing depends on scope, timeline and deliverables. We build flexible engagements from one-time projects like website content development to long-term retainers for ongoing content strategy and writing. We’ll create a proposal tailored to your needs.

Many agencies trust us as their go-to content bench because we bring healthcare expertise, bench strength, and seamless collaboration. Whether you need strategy, writing, SEO, project management or CMS expertise, our team integrates smoothly with yours to deliver high-quality work at scale. We act as an extension of your agency, helping you win big projects and deliver exceptional results for your clients.

Ready to build relationships? Join the team.

Building relationships is our mission. One word at a time means asking clients about their concerns — and listening. It’s about striving to make each word we write accessible and compelling. And it means employees and associates speak words that represent our values of empathetic, curious, kind and fun. Every day that we build a relationship is a good day.

If you want to be part of a lot of very good days, check out our job openings.

Start building
Founder and CEO Christy Pretzinger shares why we’ll always be content to the core
Group of WG Content employees
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“Agencies like WG Content, who truly see themselves as an extension of their client’s team, produce the best work.

Stephanie Downing

Manager, Digital Communications, St. Elizabeth Healthcare