Content expertise supports rebrand and redesign

AdventHealth turned to WG Content to help ensure their rebrand inspires unity, creativity and connection.

Headquarters: Altamonte Springs, FL

Industry: hospitals and health systems 

Founded in 1973

92K+ team members  

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It absolutely took a village and WG Content was a major part of the launch. We’re blessed to have you and your peers on our team.

AdventHealth Director, Content and Social Strategy

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Opportunity

AdventHealth reached out to WG Content as they prepared for a complete rebrand and web redesign. The goal? To make communities healthier through a unified system of 46 hospital campuses and hundreds of care sites in diverse markets throughout nine states.

Solution

AdventHealth sought WG Content to help them re-envision content. This lift involved working with multiple stakeholders, web designers and SME’s. Steps included auditing existing content, creating custom content in the new brand voice and reducing page count.

Results

The new brand defines and distinguishes AdventHealth across regions. Content sings with their inspired voice. Their whole-health values unify every piece of content. Site visitors can find the information they need faster. As one brand, AdventHealth fosters stronger connections in all their markets.

Opportunity

Unifying a system with one brand

Advent Health Logo

AdventHealth reached out to WG Content as they prepared for a complete rebrand and web redesign. The goal? To make communities healthier through a unified system of 46 hospital campuses and hundreds of care sites in diverse markets throughout nine states. They needed a whole new approach to content to improve the user experience and to help their new brand voice ring true to their Christian mission, shared vision, common values and focus on whole-person health.

AdventHealth needed a nimble, adaptable content team to review thousands of pages of content. These experts would need to think strategically and creatively to re-imagine and reshape content with flexible design modules aimed at reducing pages while improving user engagement. They needed new content to unify the entire health system through a distinct new style and tone aligned with their new brand strategy.

Solution

Re-imagining content with a new brand voice

AdventHealth sought WG Content to help them re-envision content. This substantial lift involved working multiple client contacts, web designers and subject matter experts to:

  • Audit existing content.
  • Find ways to reduce page count — while maximizing content impact — within a new site structure and modular design concept.
  • Create custom content in a new brand voice, and select the design “widget” to best showcase and streamline content.
  • Freshen existing content with the new brand voice and flexible design approach.
  • Administer GatherContent (content management tool), including managing page structure, modular page design and custom templates.
  • Enter and edit migrated content for voice directly in their CMS.
  • Repurpose, update and write original blogs.
  • Continue providing solutions post-launch.


Results

Fostering stronger connections

The new AdventHealth brand defines and distinguishes the health system across regions. Content sings with their inspired voice. Their whole-health values imbue and unify every piece of content. Site visitors can find the information they need faster. As one brand, AdventHealth can foster stronger connections with communities and consumers across all their markets. WG Content continues to help reinforce the AdventHealth brand and consumer connection post-launch by providing ongoing blog content.

Image of AdventHealth website

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