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Content development services

You’ll have marketing solutions that are an expert blend of plain language and compelling messaging. Let us tell your brand’s valuable, authentic, engaging story.

Content that brings your brand to life

You’ll work with our content development team to bring together the strength of strategy and the power of content writing. All the best of your brand comes to life — and into the lives of your audiences — as readable, empathetic, unique content. We identify and target top keyword opportunities and optimize content for AI-driven search engines as well as users. Another plus: We’ll join you to deliver results-driven marketing campaigns and compassionate mental health content. 

Blog writing

Build online presence and your audiences’ ongoing loyalty with blogs that produce value.

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Content marketing writing

Share your unique voice through print pieces, e-books and everything in between.

Explore content marketing
Doctor and provider bios

Boost patient appointments and physician referrals with engaging provider bios. 

Explore provider bios
Email marketing campaigns

Keep your subscribers engaged and clicking for more with B2B and B2C emails. 

Explore email marketing
Graphic design, video and animation

Reach a whole new level of brand awareness using strong audio and visual elements. 

Explore design and video
Internal communications

Build on your unique culture and inspire team loyalty with engaging internal communications.

Explore internal comms
Patient education

Rely on our decades of health literacy expertise to clearly speak your patients’ language.

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Thought leadership and reports

Be the leading authority in the marketplace.

Explore thought leadership
Website content

Get SEO-friendly web content for providers as well as clients in academic and tech health.

Explore web content
Workshops and training

Custom workshops help your team write clearly, stay on-brand and engage audiences.

Explore workshops

Our project managers make your vision theirs  

They’re experts in your field. Project managers (PMs) bring a well-matched skillset and a drive to share and execute your vision. You’ll have a champion for maintaining clarity, staying in scope and guiding your project to its inevitable conclusion: success.

Meet our team
Illustration of why project managers key to success at WG Content

Clients trust WG Content with the right words

Clients rely on us for well-chosen words that serve as relationship-building blocks. Here are just a few of the clients we partner with to support their push to lead in the health space and move their audiences to a place of total trust in their brand.

  • Cincinnati Children's Logo
  • Advent Health Logo
  • Phoenix Children's Logo
  • Ohio Health Logo
  • Francisan Health Logo
  • LCMC logo
  • Advantus Health Partners Logo
Meet our clients


Pricing and packaging

Projects can come in small packages, like blogs. Or larger ones like a website rebrand.
You’ll find pricing for every project — always customized to you. Just like our content.

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What you need to know about content development

Content development is the process of creating purposeful, high-quality content that connects your brand with your audience. At WG Content, that includes writing, editing and optimizing everything from web pages and blogs to newsletters, thought leadership and video scripts. Every piece is guided by strategy and rooted in audience research, SEO and plain language best practices.

Web writing is one of our specialties, especially for large website redesigns and migrations. WG Content partners with hospitals, health systems and healthcare brands to plan, write and edit hundreds (sometimes thousands) of pages efficiently, without losing quality or consistency. Our process blends UX and SEO best practices, plain language and brand voice alignment to create content that’s easy to navigate and optimized for both users and search engines. We collaborate closely with design and web partners to ensure your new site launches on time, and with content that performs from day one. Learn more about our comprehensive approach to web writing.

We develop content that not only reads well but ranks well. By combining SEO, AEO (AI search optimization) and storytelling, WG Content creates content that appears in search results and resonates when people find it. From keyword strategy to metadata and internal linking, we help your content attract the right audience and build authority over time.

Great content doesn’t just inform, it inspires action. WG Content develops content designed to guide audiences along their journey, from awareness to decision. Whether it’s a patient scheduling an appointment, a donor making a gift or a buyer requesting a demo, we align tone, structure and calls-to-action with your goals.

Absolutely. Provider bios are some of the most-viewed pages on healthcare websites — and they’re critical for both SEO and patient trust. WG Content helps health systems write bios that go beyond credentials, highlighting expertise and empathy while maintaining compliance and brand consistency. These bios often rank highly in search and serve as a powerful first impression. Read more about our approach to provider bios.

Start with the content that matters most to your audiences and goals. For hospitals, that might mean service line and provider pages; for healthcare B2B companies, it may be thought leadership or product content. WG Content helps you identify and prioritize high-impact content through a data-informed roadmap that balances quick wins with long-term growth.

Strategy comes first. Development brings it to life. Every piece we write supports your organization’s goals, voice and audience needs, as defined in your content strategy. This alignment ensures consistency, clarity and measurable impact across all channels. Learn more about how we approach the strategy prework that sets up content up for success.

Yes — every engagement is customized. We don’t use templates or generic copy. WG Content’s team tailors every message, structure and tone to your brand, audience and goals. Our healthcare expertise means your content reflects your organization’s unique value and voice, not a one-size-fits-all approach. See how we tailor solutions for different partners on our industries page.

Deep understanding of your industry gives us deeper insights to share with you

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“The writers at WG Content do a tremendous job of producing patient-friendly copy that captures our voice, informs the reader and conveys the expertise of our providers.

Eric Young

Eric Young, Senior Web SEO Specialist, The Christ Hospital