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Content strategy services

Our content strategists are pragmatic yet visionary. Their superpower is to see what others can’t. Choose them for digital transformation strategies, content accessibility, measurable results and more.

Smart content strategy works for you

Our strategists do it all. From mining your site to providing audience and competitive analyses — and beyond. They make sure your search engine optimization and content are cohesive, meaningful and sustainable. The team stays on point to connect your content with your goals and your audience.

Content audits and gap analysis

Understand the current state of your digital content and where to go next.

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Competitive analysis

Gain a commanding market lead and achieve sustainable revenue — even in a competitive market.

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Content marketing strategy

Benefit from a guiding strategy based on analyzed B2B and B2C markets. 

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Content planning

Follow a strategic plan that helps you calm the chaos by prioritizing tasks and content creation. 

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Location and provider strategy

Rely on locational data to improve user experiences and in-service efficiencies.

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Recruitment content strategy

Make effective, sustainable staff hires using solid recruitment strategies.

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Website strategy and user experience

Gather insights from customized web strategies that create cohesive site experiences for visitors.

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Workshops and training

Content strategy workshops equip your team to write for SEO, AI search and brand alignment, driving visibility and results.

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On-page SEO strategy services

On-page SEO improves your site content to rank higher on SERP queries and organic traffic. Our strategists ensure your pages check all the boxes, optimizing:

  • Keywords 
  • Meta descriptions
  • Title and header tags 
  • Internal and external links
  • URL
  • Visual content
  • Technical elements (e.g., mobile friendliness and accurate indexing) 

Most importantly, we’ll ensure your content is people-first — not built solely for search engines.

Our project management team makes your vision theirs

They’re experts in your field. Project managers (PMs) bring a well-matched skillset and a drive to share and execute your vision. You’ll have a champion to help maintain clarity, stay in scope and guide your project to its inevitable conclusion: success.

Meet our team
WG Content Team

Clients trust WG Content throughout a strategy’s lifecycle

Content strategy at our agency guides priorities and integrates and measures content. These are just a few of the clients we partner with to support their push to be the brand authority in the health space.

  • Cincinnati Children's Logo
  • Advent Health Logo
  • Phoenix Children's Logo
  • Ohio Health Logo
  • LCMC logo
  • Francisan Health Logo
  • Advantus Health Partners Logo
Meet our clients


Pricing and packaging

Projects can come in small packages, like blogs. Or larger ones like a website rebrand.
You’ll find pricing for every project — always customized to you. Just like our content.


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Have a question about content strategy?

We’re here for you.

A content audit is a structured review of all the content on your website, from blogs and landing pages to service and resource pages. WG Content evaluates your content for quality, strategy alignment, search performance and user experience to understand what’s working and what needs improvement. Check out this popular post on how to conduct a successful content audit for a deeper look at our process.

A content audit helps you make smarter marketing decisions. By identifying high-performing pages, outdated assets and missed opportunities, you can focus your efforts on the content that drives visibility and engagement. WG Content’s audits reveal where to invest, what to update and how to strengthen your messaging for both human readers and search algorithms. See how we apply these insights in this case study with St. Elizabeth Healthcare.

There’s no one-size-fits-all answer. The ideal blog length depends on your goals, audience and topic. Studies show that longer blogs (1,500–2,500 words) tend to attract more traffic, generate more leads and rank higher in search results. But quality always outweighs quantity. At WG Content, we recommend writing the length that best fits your purpose and audience: shorter posts for announcements or quick answers, and longer, more comprehensive blogs for education or thought leadership. The key is to create useful, well-structured and complete content that meets readers’ needs, not to hit a word count. Read our post finding the ideal blog length for research-backed guidance on what works best for healthcare blogs.

Every WG Content content audit includes a detailed evaluation of your content quality, search performance, UX and brand alignment. We also analyze competitors and audience behavior to identify opportunities and create a practical roadmap for updates and new content. The result: actionable insights that connect content strategy to measurable marketing outcomes.

A solid content strategy connects your organization’s goals with audience needs, and then measures success at every step. WG Content develops data-informed strategies that improve visibility, engagement and conversions. By aligning message, channel and measurement, we help you turn content into a proven growth driver. Check out how we helped Memorial Healthcare System increase page views, time on page and organic rankings.

Yes, it’s becoming essential. AI-driven search (AEO) and generative experiences are changing how audiences find and engage with content. WG Content helps organizations adapt by optimizing structure, language and metadata for both traditional SEO and emerging AI visibility. Here’s how we integrate SEO, AEO and GEO to help our clients match search intent and build trust with humans and machines.

Blogs play a vital role in improving both SEO and AEO. They create fresh, relevant content that answers audience questions, supports keyword strategy and establishes topical authority, which are all signals that search engines and AI models use to surface results. WG Content develops blogs that attract traffic today and remain discoverable in AI-driven search tomorrow. Take a look at how we support AdventHealth’s blog strategy to deliver higher rankings, stronger brand equity and improved visibility.

Our industry expertise means useful insights and better outcomes for you

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