Happy business people shaking hands Happy business people shaking hands

Clients and industries

Small marketing teams in large hospitals. IT specialists with innovative provider tools. Health plans. Big companies disrupting healthcare. If you’re on the health industry spectrum, you’re our kind of client.

Each client matters in our world, just like each word serves as a fresh chance to build new relationships. Ours with you. Yours with your audiences. All with the idea that the best health content builds trust, advances a sound marketing plan and sets up our clients for a robust future.

  • Healthcare and wellness organizations 
    • Marketing 
    • Internal and external communication 
  • Hospitals and health systems
    • Academic medical centers 
    • Cancer centers 
    • Children’s hospitals 
    • Regional health systems 
  • Retail providers and disruptors 
    • National drugstore chains  
    • Global online shopping sites 
  • Government
    • Departments of public health 
    • Health and human services 
  • B2B companies​ 
    • Technology and SaaS businesses 
    • B2C or B2B health-based startups 
  • Health plans
    • Traditional 
    • Provider   
  • Fundraising philanthropic organizations  
    • Associations 
    • Foundations 
  • Life sciences
    • Med devices 
    • Biotech 
  • Dental
    • Providers
    • Suppliers

Every word sets a marketing plan in motion for our key clients in these industries. If you’re ready for a great partnership, let’s chat about how we can help make things happen for you.

Clients trust us to join them in the push to lead their industries

We provide our clients with well-chosen words and strategies that serve as relationship-building blocks. Here are just a few of the clients we partner with to support their goal to lead in the health space.

Augment your staff. Boost your team’s skill set in a particular area. Dive into content strategy and on-page SEO like never before. These are just a few of the reasons why clients bring us on for the first time. Whatever your health content needs are, we put them — and your marketing goals — first.

Radical empathy fuels our desire to understand and address the challenges you face today and the goals you’ll have tomorrow. It’s also why you’ll have a deep well of services to draw from. Including content creation. Content strategy. Project management. Editing. And more.

Working with us, you’ll have a team with the bench strength to get a project over the finish line.

  • Consists of thoroughly vetted professionals
  • Provides 100+ writers, editors, strategists and designers
  • Brings the full scope of advanced degrees and varied backgrounds in English, journalism, marketing, public health, health insurance, nursing and other fields
  • Trained by our WG Content Academy to master the vital elements of plain language and health literacy
  • Collaborate closely with you and your team to direct and manage a project end-to-end
  • Build the content team you’ll be working with
  • Track and report on progress, threats, opportunities, milestones
  • Won’t miss a beat adapting to your content management system
  • Works in open-source or close-sourced tools
  • Performs content shaping and content design
  • Offers deep experience with WordPress, GatherContent, Adobe Workfront, Basecamp, Slack, SurveyMonkey, Sitecore, Drupal and more
Graphic showing how WG Content has the expertise to take your content project over the finish line

You can rely on us to help you succeed and lead in the health space. Living our values keeps us passionate about making sure your success happens.

It’s been that way for over 20 years. And while many things will change, the core of who we are — the values that inspire us — never will.

Founder and CEO Christy Pretzinger shares why we’ll always be content to the core

Meet our team — and consider them yours

picture of WG Content team members

We partner with organizations that care deeply about clarity, connection and strategy. Most of our clients are in healthcare and health-adjacent fields — including hospitals and health systems, academic medical centers, children’s hospitals, insurance, life sciences companies and healthcare B2B brands. We also work with nonprofits, associations, government agencies and foundations focused on public health, education and community well-being.

Absolutely. Integration is one of our strengths. WG Content often works as an extension of in-house marketing, communications or digital teams — or alongside agency partners handling creative, branding or web development. We adapt to your tools and workflows so collaboration feels effortless.

Yes. While healthcare is our foundation, we regularly collaborate with clients in life sciences, higher education, government and mission-driven nonprofit sectors. Our expertise in translating complex topics into clear, audience-centered content applies across industries — especially those where clarity, accuracy and empathy matter most.

Of course. If your organization values strategy, storytelling and clarity, you’ll feel right at home working with us. We’ve partnered with clients in adjacent industries and bring the same curiosity, structure and polish to every engagement. Reach out and let’s see if we’re a fit.

“WG Content told our story in a way we could never have on our own and we are very, very happy with the results.

Eric Mello

Marketing Director, Family Health West