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Meet the team

We’re visionary creatives. Analytical strategists. And most importantly, relationship-builders. Every day, our team joins together to shape meaningful brand experiences and enduring bonds.

Extend your team to advance your brand

From the minute we start working with you, our team becomes an extension of yours. Each person at WG Content understands the nuances of our various clients in the health space. And can leverage data-driven approaches to inform your decisions. This way, we hit the ground gracefully running toward your goals.

Always building relationships and our marketing chops

Everyone — employees and associates — on our coast-to-coast team has healthcare and digital content experience and the educational bona fides to back up those skills:

  • B.A. and master’s degrees in journalism, English, communications, marketing and public relations
  • RNs, BSNs and MSNs
  • MDs and PhDs

They’re thoroughly equipped to bring the best to your specific marketing needs from Day One and on. Each WG Content team member receives proprietary training from our WG Content Academy in:

  • Health literacy and plain language
  • Interviewing clinicians
  • Telling compelling stories
  • And much more

Engagement. Collaboration. Creativity.

These are the attributes that help our culture — and our work with you — flourish. With us as your extended team, we provide:

  • Technical proficiency
  • Active listening
  • Interpersonal understanding and problem-solving
  • Ability to pivot with confidence
  • Authentic and empathetic communication

Remote? Yes. Unavailable? Never.

We’re not individuals who write and strategize in siloed, virtual worlds. We’re so much more. Being a remote company only makes us work harder to build our team into a unified, dynamic force. As one, we share the vision to help you through changing market dynamics. Along the way, we’ll build solid relationships with you based on transparency, trust and integrity.

The WG Content team

Christy Pretzinger, WG Content CEO

President and CEO

Christy has grown WG Content from a modest freelance writing business into a nationally…

Colleen Massa, WG Content COO

Chief Operations Officer

To say Colleen has a knack for instantly and genuinely connecting with people is…

Rebecca Sims, EVP WG Content

EVP, Operations

When four-year-old Rebecca snuck onto a bus (in Germany) headed for a preschool…

Kirsten Lecky, EVP insights and growth WG Content

EVP, Insights and Growth

Kirsten enjoys working with healthcare leaders and has been doing so for most of her…

Reba Thompson, VP client relationships WG Content

VP, Client Partnerships

Reba develops positive, long-term partnerships with clients to help them build their brand and…

Rosemary D'Aloia, director of finance WG Content

Director of Finance

Rosemary considers herself a seeker and life-long learner. She’s passionate about helping…

Heather Stanley, director of marketing, WG Content

Director of Marketing

Heather is a born storyteller, and some of her favorite stories to tell are about…

Lauran McHaffie, Client partnerships and business development

Client Partnership Coordinator

It’s about people for Lauran. She is passionate about collaboration, empowering…

Katie Snyder, Marketing coordinator WG Content

Marketing Coordinator

Katie is a marketing whiz who expertly brings WG Content materials to life, whether she’s…

Laura DiGiulio, operations director

Operations Director

Laura has extensive healthcare content experience, which serves her well in her current role as… 

Diane Hammons, director, WG Content

Director of Digital Engagement

In a world of digital possibilities, Diane ensures that the technologies we use at WG Content serve…

Lyn Engle, director of creative operations, WG Content

Director of Creative Operations

Lyn loves being in the middle of the action, and that’s right where you’ll find her every day at…

Elizabeth Creehan, WG Content

Director of Creative Operations

Elizabeth’s journey to WG Content took a few twists and turns. There were dreams of becoming a…

Carol Williams, content director, WG Content

Content Director

Carol has been a marketing writer for a few decades now. The challenges of persuasion…

Kris Henninger, editorial manager, WG Content

Editorial Manager

Kris brings over 25 years of writing and editing experience to her role as editorial manager…

Rachel Hershberger, operations coordinator, WG Content

Operations Coordinator

Rachel has a knack for communication and an inherent belief that everyone deserves…

Haley Dardis, HR coordinator, WG Content

HR Coordinator

Haley empowers our full-time employees and freelance associates to be their best selves. She…

Melissa Alexander, project manager, WG Content

Project Manager

Melissa started her career designing newspaper pages but soon found her spot in the universe…

Alice Churchill, project manager, WG Content

Project Manager

Alice came to WG Content in 2013 from the American Cancer Society, where she…

Lee Fleisher, Project manager, WG Content

Project Manager

With over 20 years of experience in healthcare marketing, communications, writing and…

Terri Ann Fredette, project manager, WG Content

Project Manager

Terri Ann is a consummate collaborator who enjoys connecting B2B and B2C clients with…

Kristin Grace, WG Content

Project Manager

A byproduct of an intensely creative family, Kristin was destined to end up in some…

Karrie Hoover, WG Content

Project Manager

Karrie has a way of making every client feel like they are her only client. Perhaps it’s because…

Rebecca Sgarlata, Project manager, WG Content

Project Manager

Rebecca’s career began in Las Vegas, where she worked at a marketing agency. Unlike the slogan…

Kate Tatarko WG Content

Project Manager

Kate excels at leading large, complex web content projects. She’s happiest when knee-deep…

Photo coming soon

Project Manager

Nothing falls through the cracks on Christina’s watch. Resourceful and energetic, she expertly…

Nikki Breen content strategist, WG Content

Content Strategist

Nikki is passionate about delivering accessible content that educates and empowers …

Stella Hart, content strategist, WG Content

Content Strategist

You can count on Stella to tackle challenging and complex problems with optimism, enthusiasm…

Abbie Krajewski, content strategist, WG Content

Content Strategist

Abbie is an experienced marketer who helps clients create exceptional online experiences with…

Hannah Barker, senior writer and editor, WG Content

Senior Content Writer and Editor

Hannah has always loved writing and science and enjoys working for a company where these…

Dama Ewbank, senior writer and editor WG Content

Senior Content Writer and Editor

Versatile. Capable. Curious and smart. Dama is all that and more as a senior content writer and…

Colleen Weinkam, WG Content

Senior Content Writer and Editor

Colleen is an Ohio University journalism school grad who started as a producer for TV news…

Leigh Wilkens, senior writer and editor, WG Content

Senior Content Writer and Editor

Leigh graduated from Northwestern University with a journalism degree in her hand and a dream in…

Request a WG Content speaker

Do you need to spotlight the future of AI or digital transformation? Want a keynote presenter or member of a panel discussion to discuss content marketing and strategic communications? Perfect. WG Content subject matter experts are available to facilitate, present, co-present or attend your virtual and in-person events.

Our one-woman business has grown into dozens of staff members and 100+ associates from coast-to-coast.

Image of all the states WG Content has associates in.
“WG Content is an extension of our team for all things content. No matter what the product is, they produce first-rate content for any tactic.

Jean Hitchcock

President, Hitchcock Marketing & Communications