Meet the team
We’re visionary creatives. Analytical strategists. And most importantly, relationship-builders. Every day, our team joins together to shape meaningful brand experiences and enduring bonds.
Extend your team to advance your brand
From the minute we start working with you, our team becomes an extension of yours. Each person at WG Content understands the nuances of our various clients in the health space. And can leverage data-driven approaches to inform your decisions. This way, we hit the ground gracefully running toward your goals.
Always building relationships and our marketing chops
Everyone — employees and associates — on our coast-to-coast team has healthcare and digital content experience and the educational bona fides to back up those skills:
They’re thoroughly equipped to bring the best to your specific marketing needs from Day One and on. Each WG Content team member receives proprietary training from our WG Content Academy in:
- Health literacy and plain language
- Interviewing clinicians
- Telling compelling stories
- And much more
Engagement. Collaboration. Creativity.
These are the attributes that help our culture — and our work with you — flourish. With us as your extended team, we provide:
- Technical proficiency
- Active listening
- Interpersonal understanding and problem-solving
- Ability to pivot with confidence
- Authentic and empathetic communication
Remote? Yes. Unavailable? Never.
We’re not individuals who write and strategize in siloed, virtual worlds. We’re so much more. Being a remote company only makes us work harder to build our team into a unified, dynamic force. As one, we share the vision to help you through changing market dynamics. Along the way, we’ll build solid relationships with you based on transparency, trust and integrity.
The WG Content team
Christy Pretzinger
President and CEO
Christy has grown WG Content from a modest freelance writing business into a nationally…
Colleen Massa
Chief Operations Officer
To say Colleen has a knack for instantly and genuinely connecting with people is…
Rebecca Sims
EVP, Operations
Part people officer, part project consultant and full-time problem solver, Rebecca provides…
Kirsten Lecky
EVP, Insights and Growth
WG Content relies on Kirsten for her strategic, creative mind and ideas that drive results. She…
Reba Thompson
VP, Client Partnerships
Reba develops positive, long-term partnerships with clients to help them build their brand and…
Rosemary D’Aloia
Director of Finance
In an organization of incredible creative talent, Rosemary brings a grounding balance by…
Heather Stanley
Director of Marketing
Heather is a born storyteller, and some of her favorite stories to tell are about…
Lauran McHaffie
Client Relationships/Business Development
Lauran exudes energy, whether she’s presenting at a conference, hosting a WG Content webinar or…
Katie Snyder
Marketing Coordinator
Katie is a marketing whiz who expertly brings WG Content materials to life, whether she’s…
Laura DiGiulio
Operations Director
Laura has extensive healthcare content experience, which serves her well in her current role as…
Diane Hammons
Director of Digital Engagement
In a world of digital possibilities, Diane ensures that the technologies we use at WG Content serve…
Lyn Engle
Director of Creative Operations
Lyn loves being in the middle of the action, and that’s right where you’ll find her every day at…
Elizabeth Creehan
Director of Creative Operations
Elizabeth’s journey to WG Content took a few twists and turns. There were dreams of becoming a…
Carol Williams
Content Director
Carol provides our writers and editors with the support, feedback and mentoring they need to…
Kris Henninger
Editorial Manager
Kris brings over 25 years of writing and editing experience to her role as editorial manager…
Rachel Hershberger
Learning Program Manager
Rachel solves problems and anticipates opportunities long before you know they…
Haley Dardis
HR Coordinator
Haley empowers our full-time employees and freelance associates to be their best selves. She…
Melissa Alexander
Project Manager
Melissa started her career designing newspaper pages but soon found her spot in the universe…
Alice Churchill
Project Manager
Alice came to WG Content in 2013 from the American Cancer Society, where she…
Lee Fleisher
Project Manager
With over 20 years of experience in healthcare marketing, communications, writing and…
Terri Ann Fredette
Project Manager
Terri Ann is a consummate collaborator who enjoys connecting B2B and B2C clients with…
Kristin Larkins
Project Manager
Every new project is an opportunity for Kristin to do what she does best: delight our clients. She’s…
Karrie Hoover
Senior Project Manager
Karrie has a way of making every client feel like they are her only client. Perhaps it’s because…
Rebecca Sgarlata
Project Manager
Rebecca’s career began in Las Vegas, where she worked at a marketing agency. Unlike the slogan…
Kate Tatarko
Project Manager
Kate excels at leading large, complex web content projects. She’s happiest when knee-deep…
Christina Noll
Project Manager
Nothing falls through the cracks on Christina’s watch. Resourceful and energetic, she expertly…
Nikki Breen
Content Strategist
Nikki is passionate about delivering accessible content that educates and empowers …
Stella Hart
Content Strategist
You can count on Stella to tackle challenging and complex problems with optimism, enthusiasm…
Abbie Krajewski
Content Strategist
Abbie is an experienced marketer who helps clients create exceptional online experiences with…
Hannah Barker
Senior Content Writer and Editor
Hannah has always loved writing and science and enjoys working for a company where these…
Dama Ewbank
Senior Content Writer and Editor
Versatile. Capable. Curious and smart. Dama is all that and more as a senior content writer and…
Colleen Weinkam
Senior Content Writer and Editor
Colleen is an Ohio University journalism school grad who started as a producer for TV news…
Leigh Wilkins
Senior Content Writer and Editor
Leigh graduated from Northwestern University with a journalism degree in her hand and a dream in…
Jennifer McGhee
Editor
Like any great editor, Jennifer cringes when she sees a typo, dangling participle or run-on….
Addy Werling
Content Writer
Addy was our first summer intern in 2023, and it didn’t take long for everyone at WG Content….
Request a WG Content speaker
Do you need to spotlight the future of AI or digital transformation? Want a keynote presenter or member of a panel discussion to discuss content marketing and strategic communications? Perfect. WG Content subject matter experts are available to facilitate, present, co-present or attend your virtual and in-person events.
Our one-woman business has grown into dozens of staff members and 100+ associates from coast-to-coast.
“WG Content is an extension of our team for all things content. No matter what the product is, they produce first-rate content for any tactic.
Jean Hitchcock
President, Hitchcock Marketing & Communications