Women working together collaboratively Women working together collaboratively

Agency partnerships

Do you believe in building a project based on a shared vision? In results that hit the mark so our clients — and you — can win? If you’ve answered “yes,” let’s talk. And if our vision clicks with yours, let’s go.

Collaborative to the core

We believe every project with our partners should be relational, not transactional. You deserve our total commitment to help your B2B and B2C clients achieve long-term success. We’re not about the one-and-done approach — we’re all in, extending our collaborative style to you for any service you need. Content creation. Content strategy. On-page SEO. Project management. Editing. And more. 

Working with us, you’ll have a partner with the bench strength to get a project across the finish line. And if you need an agency partner who’s experienced in content management systems, we won’t miss a beat adapting to your (or your client’s) CMS. 

  • Consists of thoroughly vetted professionals: includes 100+ writers, designers, editors and strategists
  • Brings the full scope of advanced degrees and varied backgrounds in English, journalism, marketing, public health, health insurance, nursing and other fields
  • Collaborate closely with your agency to direct and manage a project end-to-end 
  • Build the content team 
  • Track and report on progress, threats, opportunities, milestones
  • Work in open-source or close-sourced tools
  • Perform content shaping and content design 
  • Offer deep experience with WordPress, GatherContent, Adobe Workfront, Basecamp, Slack, SurveyMonkey, Sitecore, Drupal and more

A strategic alliance gets the work done

Maybe you need the equivalent of in-house content providers. The strength of an additional bench. Or an internal team with a critical skillset. We’ll bring our passion for partnership to every project at hand: short-term or months-long, the humble to the high-profile.

These are recent strategic alliances we’ve formed with agency partners like you, to execute on content for web overhaul projects. 

  • Joined with multiple agencies (full service, web design, web development). Produced over 300 pages of web content for a New York-based cancer center.
  • Worked with a state health department’s agency of record. Wrote or revised 1,400 pages of web content into plain language for consumers. Our PMs, strategists and writers brought their rich experience and passion for partnership to this months-long, high-profile project.
  • Collaborated with a full-service digital agency. Partnered on a project where 12 healthcare sites merged to become a newly formed health system that includes community, behavioral and teaching hospitals. We created strategy and thousands of pages of new and refreshed content to introduce their impressive web presence.
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This partnership has a beautiful payoff

It’s a given. Smart businesses enter agency partnerships with the goal to achieve more. As in, more revenue. More opportunities. More innovations. Our partners will tell you we’ve helped them do it. But it’s in our DNA to make sure we go beyond the “givens.” You’ll have a relational partnership with us that’s firmly grounded in our core values of empowered, curious, kind and fun. A partnership that’s built on our reliability and our expertise in SEO and content marketing. One that’s always focused on the most important point of all: Your name is on the project, too.

See our work
Your agency and WG Content - more powerful together
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I’ve had the pleasure of collaborating with WG Content on multiple digital projects for a large healthcare organization. The expertise they demonstrated around content strategy, content creation and migration planning, was invaluable to the success of these projects. They worked closely with Valtech’s team to ensure content integrated seamlessly with the client’s UX and technical needs. WG Content was highly engaged with us from beginning to end, gave and took important feedback, and asked thought-provoking questions. I would gladly team up with them again on future projects and continue delivering value to our shared clients together!

Jen Dollard

Senior Project Manager, Valtech

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Meet our team

Think of this as meeting your team. Our savvy communicators will seamlessly augment your marketing and communications teams to drive traffic to your clients’ websites, strategize SEO, capture leads and embrace bold solutions.

Meet our team

Get to know WG Content as your agency partner

We frequently collaborate with marketing, digital, branding and web development agencies as a trusted content partner. WG Content can bring our full suite of content strategy, writing, editing, design, video animation and project management — or just the pieces you need. Whether you’re looking for a little support or a lot, we’ll collaborate seamlessly with your account, creative and development teams to deliver high-quality work that reflects your agency’s standards.

Our partnerships often focus on large, complex content projects like website redesigns, content migrations and content overhauls. But we also collaborate on ongoing marketing campaign programs, blogs and thought leadership. Whether your client needs thousands of web pages written or a strategic refresh of messaging and metadata, we can scale to fit the scope. From strategy to writing to design and animation, we jump in wherever you need support — and provide the bench strength your team can count on.

We’ll match your workflow, it’s that simple. Our project managers are fluent in tools like Asana, Basecamp, Trello, Monday and Wrike, and we’ll adapt to your agency’s preferred systems and processes. We can also manage timelines and deliverables directly if you need a lead PM. Either way, we’ll keep projects organized, on schedule and stress-free.

We believe every partnership should be relational, not transactional. That means being flexible, transparent and fully invested in your client’s success. Our team brings deep healthcare expertise, strong project management and proven collaboration skills so your agency can deliver exceptional content on time and on brand. Meet the team you could be working with!

Yes. We’re fluent in a wide range of content management systems from WordPress and Drupal to Sitecore and proprietary hospital CMS platforms. Our strategists, writers and project managers adapt quickly to your tools and workflows, helping streamline content entry, QA and publishing for smooth, efficient launches. Explore our website strategy and UX services to see how we connect content and structure.

While our deep expertise is in healthcare, we often collaborate with agencies serving life sciences, B2B, higher education and government clients. Our writers and strategists are skilled at translating complex information into clear, audience-centered content across industries. Visit our industries page to explore areas where we shine.

You get a content team you can trust without the overhead of hiring. Partnering with WG Content means gaining capacity, credibility and expertise in healthcare content strategy and creation. We help agencies win more work, deliver on tight timelines and strengthen client relationships through exceptional results. And, we’re a lot of fun to work with! Get in touch and let’s talk about how we can support your agency.

Our industry expertise means useful insights and better outcomes for you

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