Competitive analysis

Come out on top with our competitive analysis services

High bounce rates. A poor user experience. Low page rankings.

Doesn’t sound like a winning combination to us. If your service line pages are on a losing streak, we’ve got just the solution: a competitive analysis from WG Content.

Our content strategists are contrast-and-compare pros. They’ll tackle your priority service lines one by one. The process begins with an in-depth conversation about your marketing goals and target audiences. Then, our digital detectives will evaluate your site and competitor sites by analyzing the following:

Content best practices

Accessibility, readability, tone, mobile friendliness and more

Performance data

Such as search metrics, UX, navigation, content quality and keywords

Ah, the sweet smell of victory

Using their discoveries, our strategists will create a detailed report to reveal:

  • A crystal-clear understanding of your market and competitors 
  • How your service line sites stack up against the competition 
  • Areas of strength for your service line web pages 
  • Key performance indicators needing attention: 
    • High-level, low-effort opportunities
    • Urgent areas of concern
    • Lower priority areas for improvement

Stay in the brand game with WG Content writers and designers

Knowing how to optimize your service line pages is a great start. But you’ll need writing and graphic design support to get this project across the finish line. Our experienced writers create search-optimized web content, with extensive experience in patient education and blog writing.

Our project managers can also connect you to designers to provide custom graphic design, animation and video that bring fresh visuals to your site.

More content strategy services to give you a competitive edge

A competitive analysis is often a jumping-off point for our B2B and B2C clients. We offer the full range of content strategy services, including content planning, website strategy and user experience, and content audits and gap analysis.

We’re the hands-down winners in competitive analysis

Graphic showcasing WG Content's approach to competitive analysis
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We have worked with WG Content for several years, yet they never cease to impress us. They are thorough in their research before creating the content and their deliverables exceed our expectations.

Bahati Banks

Senior Content Strategist, Memorial Healthcare System

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Strategy drives impressive results at Memorial Healthcare System

Image of a page on Memorial Healthcare System's website for High-risk pregnancy care written by WG Content.