Competitive analysis
How does your website stack up against the competition? WG Content strategists can break it down for you with a competitive analysis. Learn how our team identifies key differentiators across your entire website and reveals opportunities to connect you with your target audience.
Come out on top with our competitive analysis services
High bounce rates. A poor user experience. Low page rankings.
Doesn’t sound like a winning combination to us. If your web pages are on a losing streak, we’ve got just the solution: a competitive analysis from WG Content.
Our content strategists are contrast-and-compare pros. They’ll tackle your priority pages one by one. The process begins with an in-depth conversation about your marketing goals and target audiences. Then, our digital detectives will evaluate your website and competitor sites by analyzing the following:
Content best practices
For accessibility, cross-linking strategy, readability, tone and mobile friendliness
Performance data
Such as SEO and SERP metrics, UX, navigation, content quality and keywords
Ah, the sweet smell of victory
Using their discoveries, our strategists will create a detailed report to reveal:
- A crystal-clear understanding of your market and competitors
- How your site stacks up against the competition
- Areas of strength for your web pages
- Content gaps
- Opportunities to improve accessibility
- Call-to-action and conversion opportunities
- On-page SEO and organic keywords opportunities
- Key performance indicators needing attention:
- High-level, low-effort opportunities
- Urgent areas of concern
- Lower priority areas for improvement
Stay in the brand game with WG Content writers and designers
Knowing how to optimize your web pages is a great start. But you’ll need writing and graphic design support to get this project across the finish line. Our experienced writers create search-optimized web content, with extensive experience in areas such as service line marketing and patient education and blog writing.
Our project managers can also connect you to designers to provide custom graphic design, animation and video that bring fresh visuals to your site.
More content strategy services to give you a competitive edge
A competitive analysis is often a jumping-off point for our B2B and B2C clients. We offer the full range of content strategy services, including content planning, website strategy and user experience, and content audits and gap analysis.
We’re the hands-down winners in competitive analysis
Competitive analysis is part art, part science. Our creative team of strategists follows best practices to deliver recommendations that help you build brand awareness every time.
We have worked with WG Content for several years, yet they never cease to impress us. They are thorough in their research before creating the content and their deliverables exceed our expectations.
Bahati Banks
Senior Content Strategist, Memorial Healthcare System
Strategy drives impressive results at Memorial Healthcare System
WG Content strategists engaged providers and analyzed competitive data to develop new content for Memorial Healthcare’s advanced, high-risk pregnancy offerings. Their efforts boosted page views, time on page and SEO rankings.
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