Editorial calendar content strategy

An editorial calendar isn’t a luxury item. It’s a necessity in your never-ending quest for fresh, relevant web content. Let our team calm the chaos in your content planning process. Our strategists get the job done — from topic ideation to performance analytics.

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Happiness is an editorial calendar content strategy

Does your content planning process spark joy — or fill your marketer’s heart with dread?

If the process is more frantic than fabulous, maybe it’s time for a refresh. Let our content strategists dig in and deliver an editorial calendar your team can rally around.

Keep your editorial calendar running at full steam

Our customized content planning services include:

  • A tracking tool to capture content themes, topics and schedules
  • Topic ideation built around your business goals and audience interests
  • Analytics to compare your content’s performance to that of your competitors and industry leaders
  • Recommendations to improve SEO and close content gaps
  • Guidance to utilize social media channels effectively
  • Reporting on key performance indicators such as engagement, bounce rate and brand awareness

B2B and B2C clients rely on WG Content for editorial calendar content strategy. This service can help you:

  • Anticipate and plan for editorial needs
  • Follow a consistent schedule and cadence for web publishing
  • Understand what type of content performs well in your market
  • Improve transparency (and buy-in) among stakeholders
  • Track performance to demonstrate your blog’s value

Your start-to-finish content partner

Once your editorial calendar is ready, you’ll need writers to fulfill those best-laid plans. If your internal team doesn’t have the capacity, lean on our experienced writers. They’re content development pros, with expertise in blog writing and thought leadership writing and editing.

You’ll also have access to designers who can provide custom graphics, animation and video for your content marketing materials.

There’s more to content strategy than your editorial calendar

An editorial calendar is essential. But if you need added content strategy services, we’ve got you covered. Our team offers extensive services, including competitive analysis, content marketing strategy, and content audits and gap analysis.

Ideas abound when you partner with WG Content

WG Content strategists and writers are bursting with healthcare blog topics. Try these seven tips to get your juices flowing.

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A graphic showcasing WG Content's approach to brainstorming blog ideas
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I’ve had the pleasure of collaborating with WG Content on multiple digital projects for a large healthcare organization. Their content strategy, content creation and migration planning expertise are invaluable. They worked closely with Valtech’s team to ensure content integrated seamlessly with the client’s UX and technical needs. WG Content was highly engaged with us, gave and took important feedback, and asked thought-provoking questions. I would gladly team up with them again on future projects!

Jen Dollard

Senior Project Manager, Valtech

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Two-year content collaboration gives OhioHealth blog a boost

With only two in-house writers, OhioHealth needed a content partner to achieve its goal of publishing five new blog articles a week. Collaborating with WG Content “took the worry out of the equation.”

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Image of OhioHealth's wellness blog, which WG Content supports with blog writing.

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