Website content development

Your organization’s website is about more than sharing information. It tells the world who you are and what you have to offer. Whether you need a handful of new pages or a complete refresh, count on us. Our writers will find the right words your site needs to shine. 

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We’re seasoned pros who specialize in web copy

WG Content has been around almost as long as the internet itself. You could even say we’ve grown up together.

Maybe that’s why we’re so good at crafting content for the web. By now, it’s almost second nature. We’re here for you, whether you’re starting your website from scratch, refreshing your entire dot-com, or just adding a few pages.

You can lean on WG Content for the internet and your intranet.

In a sea of 200 million websites, we’ll make yours stand out

We know it’s just as easy for people to visit your site as it is for them to click away. That’s why we’re committed to writing attention-grabbing copy that reflects your brand.

Our website content writers go all-in on the effort. They bring their impressive skills to the project from day one. Rely on us to:

  • Keep your brand voice safe. Our team of experienced website content writers develops an ear for your organization’s brand voice and tone. 
  • Customize the content. We take time to understand your website visitors and their needs. 
  • Employ interviewing skills that are second to none. WG Content writers interact with subject matter experts in a professional, friendly manner.  
  • Show our plain language bona fides. We know it’s essential to provide content that’s easy to read and understand. 
  • Use inclusive writing strategies. These strategies allow a wide range of people to benefit from your site.   
  • Know who we’re writing for. Physicians, patients, researchers, payers, healthcare plan specialists, tech leaders — we write for them all. 
  • Stay on top of SEO best practices. We’ll make sure people find what they need on your site quickly and seamlessly.  

Content strategy can build a strong foundation for your new content. If you need to start there, look no further than WG Content. Our expert content strategists can provide services such as a website audit, competitive analysis and user experience testing. 

You’ll also have access to a creative team that can add graphics and video to build brand recognition and awareness. 

Synergy for the win

If you’re updating an outdated website, our content strategists and writers are here to help. They’ll make sure your site’s structure, design and written copy work together in perfect harmony.

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I’ve had the pleasure of collaborating with WG Content on multiple digital projects for a large healthcare organization. Their content strategy, content creation and migration planning expertise were invaluable.  WG Content was highly engaged with us, gave and took important feedback, and asked thought-provoking questions. I would gladly team up with them again on future projects!

Jen Dollard

Senior Project Manager, Valtech

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One brand, one voice — for 46 hospital campuses in nine states

AdventHealth needed a complete rebrand and web redesign. WG Content rose to the occasion in a big way.

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