Doctor and provider profiles

Physician marketing that’s written about humans by humans

The human touch is critical when writing provider profiles. After all, your provider directory is often the first stop on a new patient’s journey. In fact, potential patients are more likely to search online for a provider  than a hospital or clinic. And they gravitate toward bios with the perfect mix of the personal and professional. 

Oh, the humanity!

The best profiles capture the provider’s expertise and humanity, inspiring trust at first sight. Creating them can be daunting. Providers are busy caring for patients and can’t make time for an interview. Their CVs are out of date, and so are their headshots. They describe their practice using jargon that’s straight out of medical school. They aren’t sure what to share about themselves. And they wonder, “Is this profile going to sound like me?”

At WG Content, we’ve got this.

How we create provider profiles that shine

Our project managers and writers follow a tried-and-true method for bios that boosts provider participation and response time. We customize our communication, process and writing style to keep your provider bios on brand.

Here’s how we do it.

  • We make it easy for providers. We engage providers with a quick custom survey they can respond to at their convenience.
  • We get the goods. Our surveys ask about care philosophy, personal passions and what inspired providers to pursue a medical career. These details help our writers paint a vivid picture of each provider as a professional — and fellow human. If your team prefers provider interviews to an online survey, we can do that, too.
  • We keep track and follow up. Our team closely monitors survey responses and follows up with providers, so your project stays on schedule.
  • We’re adaptable. We can create profiles for physicians, researchers, executive team members, board members, advanced practice providers, nurses and other specialists. And we can write for varied audiences — patients, physicians, researchers. 
  • We’re strategic. Not sure where to start with your provider bios? Let our content strategists help. They can audit your current profiles, provide a competitive analysis, develop a plan to promote your locations and providers online, and leverage your profiles to recruit and retain high-quality job candidates. And that’s just for starters.
  • Our writers are provider bio pros. The best provider profiles aren’t “assembled.” They’re crafted — by canny writers like ours who know how to spotlight each provider’s unique qualities. And they’re optimized for the web to ensure maximum visibility.

How we create profiles that connect with patients, drive engagement and increase appointments

WG Content's proven profile process
Open quote

The partnership felt very collaborative. It took worry out of the equation because I was working with people I could trust.

Missy Gleason

Brand Journalism Lead, OhioHealth

Close quote

Yes, we wrote 1,100+ bios for Cincinnati Children’s (no biggie)

Build great provider bios

Read WG Content’s definitive guide to creating profiles that engage patients.