Mobile app content supports mental health for children
Children’s Health and WG Content collaborate to create an extensive library of app-based mental health content to support kids of all ages.
HQ: Dallas, TX
Industry: hospitals and health systems
Founded in 1913
8K+ team members
I just cannot rave enough about WG Content and the entire organization. Everyone I’ve met has been intelligent and easy to work with. They delivered ideas we hadn’t even considered. It felt like a true collaboration, not just delivering on a task list. WG Content provided top-tier service — it felt like they were part of our internal team.
Ronak Assadi
Program Manager, Network Development and Innovation, Children’s Health
Opportunity
In recent years, there has been a growing awareness of the importance of mental health in children, adolescents and teens. In response to this need, Children’s Health, a leading pediatric healthcare provider, partnered with WG Content to develop content for a new mobile application, BeeHive, that supports the mental health needs of kids of all ages.
Solution
Children’s had existing content pieces that, while accurate, were not written or engaging for children. WG Content evaluated the existing content and turned it into kid-friendly, digestible and engaging content. The team also developed new content based on important topics affecting kids, including being unhoused, substance use, bullying, depression and self-care.
Results
The BeeHive app launched with 120 pieces of content from WG Content, including videos, infographics and mobile-friendly articles designed to engage and empower kids of all ages. And that number continues to grow, with new topics in the works that include healthy relationships for kids and their families and friends, LGBTQIA information and more.
Opportunity
Appropriate content for all ages
In recent years, there has been a growing awareness of the importance of mental health in children, adolescents and teens. In response to this need, in the fall of 2021, Children’s Health, a leading pediatric healthcare provider, partnered with WG Content to develop content for an app that supports the mental health needs of kids of all ages. The app, called BeeHive, empowers kids to find mental health information, engage in activities and check in with themselves and their friends in an effort to improve their emotional and behavioral health.
One of the challenges the Children’s team faced was writing age-appropriate content to engage young children, teens and everyone in between. When downloading the app, the user enters their birth month and year so the app can provide content specific to their age. Children’s needed to develop hundreds of pieces of healthcare content and sought a partner with experience – from research and ideation to writing and editing of content, videos, infographics and engaging daily activities tailored to specific age groups.
“It was hard to take a one-size-fits-all approach in the app,” says Ronak Assadi, program manager for Network Development & Innovation at Children’s Health. “Elementary school kids need information presented in a different way than high schoolers.”
With funding from the Texas Child Health Access Through Telemedicine (TCHATT) and United Way, Children’s needed to launch the app fast. And the team knew it wouldn’t have a second chance to make a first impression.
“The first version of any app is always a little rocky. But we knew we’d lose users if we didn’t neatly organize the content or if the app’s look and feel was off,” says Assadi.
“It was hard to take a one-size-fits-all approach in the app. Elementary school kids need information presented in a different way than high schoolers.”
Ronak Assadi, program manager for Network Development & Innovation at Children’s Health
Solution
Creating kid-friendly, digestible content
Children’s Health partnered with WG Content from 2021-22 to create a range of app-based content. Having already collaborated on other projects, including the expansion of the Children’s Health and Wellness Library, web content, physician bios and marketing collateral, the WG Content team had a deep understanding of Children’s style, voice and audience.
Children’s had a number of existing content pieces that, while accurate, were not written or engaging for children. WG Content evaluated this existing content and turned it into kid-friendly, digestible and engaging content.
The writing and strategy team also developed new content based on important topics affecting kids, including:
- Being unhoused
- Substance use
- Bullying
- Depression
- Self-care
The result was new videos, infographics and mobile-friendly articles designed to engage and empower kids of all ages.
“The WG Content team was incredible, taking what we had before and giving us a much better after,” says Assadi. “We’re so happy with what they created.”
And the content WG Content created found legs outside the app, too. The Children’s behavioral health team has begun using the content in sessions with children and parents.
Results
Educating and engaging kids with content that speaks to them
The BeeHive app launched with 120 pieces of content from WG Content — and that number continues to grow.
“There’s so much behavioral and mental health education needed,” says Assadi.
The Children’s team continues to engage families to determine the topics they want to see in the app. Then the team collaborates with WG Content to bring the most impactful content to life. New topics include healthy relationships for kids and their families and friends, LGBTQIA information and more.
Working with WG Content, Children’s has developed an evolving tool — the Beehive — serving children in and out of the Children’s Health system.
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