Customized AI assistance for marketing and communications

Speed up workflows and scale your content operations — without adding overhead


WGC Catalyst

Meet WGC Catalyst

Your partner for AI consulting services

WG Content is always looking for new ways to shape meaningful brand experiences. With WGC Catalyst, we partner with you as a consultant on AI, helping you identify ways to use AI as a tool — to speed up your workflows and scale your efforts without increasing your spend.

Get started today

Fill out the form below and we’ll schedule a 30-minute AI consultation to discuss your goals.

AI consulting services we offer

Customized AI assistance for marketing


Our AI experts will meet you and your team where you are on the AI technology spectrum. Whether you need help exploring how to apply AI to your marketing processes, build your AI literacy or encourage team adoption, we’ve got you covered.

Custom GPT solutions tailored for your brand


We can help you create a customized, AI-powered partner. With WGC Catalyst, we help you build your own AI-powered assistant or a custom version of OpenAI’s ChatGPT using your internal assets.

Understand, explore and integrate AI

Catalyst is all about partnership. If you’re just getting started using AI, we’ll walk with you. If you’re ready to scale, we’ll show you how. And if you’ve got AI in motion, we can help you go from pilots to powerhouse.

Watch how WGC Catalyst is changing the way brands use AI

Customized AI assistance for marketing and communications

Tailored AI solutions can help you save time and scale production. Not sure where to start? Here are some common ways we work with clients on AI adoption:

  • Analyze risk and tolerance
  • Build AI literacy and encourage teamwide adoption
  • Conduct experiments and assess risk
  • Develop governance committees and find champions within teams
  • Document the marketing team’s approach
  • Identify use cases
  • Train team members on do’s and don’ts
  • Provide training on prompt writing and prompt engineering

Custom GPT solutions tailored to your brand

We help you build your custom GPT using only your internal assets, with a link that’s not publicly accessible. That means it’s only available to you and your team.

You can design your custom GPT however you’d like. Need a brand expert? You got it. How about a database for your internal marketing policies and workflows? No problem. (And don’t be afraid to name your custom GPT. We call ours Genie.)

Here are some ideas to get you thinking about ways your custom GPT can help free up your time for the deep work only a human can do. Consider it your:

–An expert in your brand, writing preferences and editorial styles; trained with your brand guides and writing examples:

  • Provides fast answers to brand questions
    “Should I include spaces around em dashes?”
  • Generates or refines drafts and repurposes content to align with your voice and style
    “Generate a compelling LinkedIn post to promote [this blog] with a strong CTA.”
  • Clarifies correct logo usage, brand colors, fonts and other design specifications
    “What’s the hex code for our brand blue?”

An expert on policies and workflows; trained on your documented processes, templates and FAQs/list:

  • Promotes consistency and compliance
    “How should I structure a thought leadership article according to our internal guidelines?”
  • Provides fast answers to workflow question
    “Who needs to review a whitepaper before it goes live on the website?”
  • Offers strategic assistance grounded in your proven best practices
    “We’re dealing with sensitive news related to patient data. How should this be communicated based on our policies?”

A brainstorming partner to generate fresh, data-driven ideas for new and existing campaigns; trained on your best-performing campaigns, strategies, content pillars and content models:

  • Enhances creative briefs and marketing strategy plans
    “What key metrics should we track to measure the success of [this campaign]?”
  • Improves nurture campaigns
    “Suggest A/B testing ideas to optimize our email subject lines in [this upcoming nurture campaign].”
  • Outlines content calendars
    “Provide a three-month content calendar for a [service line] campaign, incorporating blogs, social media and email.”

A synthetic persona to test and fine-tune your strategy; trained on your existing persona profile(s), transcripts, customer quotes and market research:

  • Provides quick feedback
    “Based on your persona, what’s your first reaction to this marketing message?”
  • Offers insight on what may motivate your audience
    “Imagine you just moved to a new area — how would this campaign influence your choice of a healthcare provider?”
  • Challenges your assumptions
    “What might prevent you from scheduling an appointment after viewing this campaign?”

A dedicated research assistant and analyst; trained on your market research data and competitive insights:

  • Conducts high-level competitive analyses to uncover potential content opportunities
    “Identify any underserved topics related to preventive care that our competitors are missing.”
  • Finds trending topics to help guide “moment marketing”
    “Provide insights into current trends around telehealth for rapid-turnaround blog content.”
  • Provides high-level keyword recommendations
    “Suggest quick-win keywords to help drive traffic for immediate care services.”
  • Combines internal and online data to offer actionable insights
    “Analyze internal survey data and external search trends to recommend a timely social media campaign.“

The support you need to leverage groundbreaking tech

With packages starting at $5,000, our AI expert strategists can work with you to build an AI program, enhance the foundation you’ve already started to achieve real value or build your own custom GPT. You can also keep the support coming with monthly consultations to tackle everything from prompt engineering to testing and refinement.

Next steps

If you’re ready to learn how AI assistance or a custom GPT can help energize your brand needs, we’re here to help you get started.
Here are some topics our initial consultation will cover:

  • Your team’s pain points, time drains, obstacles and inefficiencies
  • Who in your organization will need access
  • If your company has current AI or ChatGPT policies

Ready to harness AI for real results?