• November 12, 2024 | 2:00 p.m. ET / 1:00 p.m. CT / 12:00 p.m. MT / 11:00 a.m. PT

Join WG Content and Danielle Gentry-Barth, EVP of Agency Advancement and Veteran Services at Easterseals Redwood, for this 30-minute webinar on Winning the Hearts and Minds of Donors: The Key to Storytelling.

We’ll share how to capture the hearts and minds of donors and unlock more potential from your donor campaigns. You’ll walk away with ideas simplifying segmentation and creating unforgettable content that resonates with individual and corporate donors and charitable foundations.

You’ll learn how to:

  • Master a heart and mind approach to donor segmentation and content creation
  • Create content that captivates and motivates
  • Use best practices for creating donor content that is unforgettable
  • Turn impact stories into strategic assets using five key tactics

Can’t attend? No worries! Register and we’ll send you the recording you can watch when your schedule isn’t so busy.

Danielle Gentry-Barth, EVP Agency Advancement and Veteran Services
Easterseals Redwood

Danielle Gentry-Barth, EVP Agency Advancement and Veteran Services, Easterseals Redwood, is an expert fundraiser with 20 years experience leading teams to record breaking revenue growth. Pulling from her experience in healthcare, social and veteran services, Danielle will share insights into delivering impact with individuals, corporate and grant partners.

With her leadership at Easterseals Redwood, her department has: increased annual giving every year, re-imagined their fundraising events, received a multi-million-dollar gift from MacKenzie Scott, and most recently exceeded their goal for a transformation capital campaign.

Lauran McHaffie, Client partnership coordinator

Lauran McHaffie, Client partnerships

Lauran exudes energy, whether she’s presenting at a conference, hosting a WG Content webinar or finding new, creative solutions to help clients reach their goals.

A member of our business development team since 2022, Lauran came to WG Content with a diverse background in marketing and communications that encompasses healthcare, higher education, philanthropy and wellness. Tenacious, creative and optimistic, she has a knack for building rapport and encouraging collaboration. Lauran asks excellent questions and listens well, making it clear she’s genuinely interested in what you think.

Lauran earned a bachelor’s degree in advertising and marketing from the University of Alabama (Roll Tide!) She is a sought-after pickleball partner and, as a certified fitness instructor, has provided personal training since the days of leg warmers. Cooking is her love language.