• October 31, 2024 | 2:00 p.m. ET / 1:00 p.m. CT / 12:00 p.m. MT / 11:00 a.m. PT

In today’s competitive healthcare landscape, retention strategies can’t be lackluster.

So, how do you build memorable employee experiences? Join WG Content for this 30-minute webinar and learn how to effectively connect brand, culture and employee experience for a bewitching workplace. We’ll be joined by industry pros Erin Lickliter, VP, Associate and Clinical Communications at Bon Secours Mercy Health and Andy Lyons, Director, Corporate Communications & Content Strategy at Roper St. Francis Healthcare to explore how investments in content, messaging and internal communications can enhance the overall employee experience.

You’ll learn how to:

  • Align culture with brand to build a stronger employee experience at both an organizational and team level.
  • Implement retention communication strategies that improve employee engagement and reduce turnover.
  • Bring your culture to life through a return to storytelling in your internal communications.
  • Gain actionable advice from healthcare industry pros on how they communicate and reinforce brand, culture and employee experience across initiatives, events and training.

Can’t attend? No worries! Register and we’ll send you the recording you can watch when your schedule isn’t so busy.

Register for the live webinar

Meet your presenters

Headshot of Erin Lickliter, VP, Associate and Clinical Communications at Bon Secours Mercy Health System

Erin Lickliter, VP, Associate and Clinical Communications

Bon Secours Mercy Health System

Erin Lickliter is a communications and marketing professional with nearly 25 years’ experience across a variety of industries including non-profit, higher education, financial, retail and healthcare organizations. Currently she serves as vice president of associate and clinical communication for Bon Secours Mercy Health, the 5th largest catholic healthcare system in the U.S. with more than 48 hospitals in six states and 60,000 employees. In this capacity, she is responsible of all employee, executive and clinical communication as well as digital engagement which includes content creation, social media and external websites.

Previously, she led employee communication for Kroger a Fortune 17 company and one of the largest retailers in the U.S. with 400,000 employees. A graduate of the University of Cincinnati, she was named one of Ragan’s 2024 Top Women in Communication and her team has won a number of communication awards.

Headshot of Andy Lyons, Director, Corporate Communications & Content Strategy at Roper St. Francis Healthcare

Andy Lyons, Director, Corporate Communications & Content Strategy

Roper St. Francis Healthcare

Andy Lyons is an accomplished corporate communications director with more than 30 years in public relations and journalism. At Roper St. Francis Healthcare, he leads communications, crisis management and media relations, driving strong employee engagement. He previously oversaw newsroom operations at The Post and Courier and earned top awards for feature stories as a reporter in Florida. A recognized thought leader in health care communications, he has received the Charleston Regional Business Journal’s Health Care Hero Award and the President’s Humanitarian Award at Roper St. Francis Healthcare.

Headshot of Kirsten Lecky, EVP insights and growth WG Content

Kirsten Lecky, EVP Insights and Growth, WG Content

As the EVP of Insights and Growth at WG Content, Kirsten partners with healthcare leaders to understand their challenges and build custom content solutions that deliver value. With 20+ years of experience in marketing and healthcare, she is passionate about supporting efforts that build trusting relationships with consumers, patients, employees and physicians. Kirsten hosts the video series Tips in Ten Minutes and has presented at numerous national, regional and state healthcare marketing conferences.

Meet your host

Lauran McHaffie, Client partnership coordinator

Lauran McHaffie, Client partnerships

Lauran exudes energy, whether she’s presenting at a conference, hosting a WG Content webinar or finding new, creative solutions to help clients reach their goals.

A member of our business development team since 2022, Lauran came to WG Content with a diverse background in marketing and communications that encompasses healthcare, higher education, philanthropy and wellness. Tenacious, creative and optimistic, she has a knack for building rapport and encouraging collaboration. Lauran asks excellent questions and listens well, making it clear she’s genuinely interested in what you think.

Lauran earned a bachelor’s degree in advertising and marketing from the University of Alabama (Roll Tide!) She is a sought-after pickleball partner and, as a certified fitness instructor, has provided personal training since the days of leg warmers. Cooking is her love language.