• September 24, 2024 | 2:00 p.m. ET / 1:00 p.m. CT / 12:00 p.m. MT / 11:00 a.m. PT

Ready to transform your reports into must-read marketing assets?

Join WG Content for this 30-minute webinar and unlock the potential of your annual, accomplishments and community benefit reports. You’ll discover how to turn your organization’s wins into a compelling narrative that captivates your audience and builds support.

What you’ll learn:

  • Secrets to crafting captivating content for healthcare marketing reports 
  • Insider tips gathered from years of working on reports for top healthcare brands that will inspire your team
  • Time-saving strategies to streamline the report-creation process
  • Best practices for securing content ideas and setting writers up for success
  • Design ideas that enhance the reader experience

Can’t attend? No worries! Register and we’ll send you the recording you can watch when your schedule isn’t so busy.

Register for the live webinar

Meet your presenters

Leigh Wilkens, senior writer and editor, WG Content

Leigh Wilkins, Senior content writer and editor

Leigh graduated from Northwestern University with a journalism degree in her hand and a dream in her heart — of not becoming a journalist. Within a few years, she set up shop as a freelance medical writer in Chicago and built her business amid multiple family relocations. In 2019, soon after returning to her hometown of Cincinnati, Leigh joined WG Content. She enjoys the work-from-home flexibility, creative atmosphere and opportunities to learn something new every day.

Leigh specializes in physician-to-physician content. A perfect workday includes interviewing an SME, researching complex topics and delivering a strong finished product on deadline. An avid tennis and pickleball player, she loves traveling with her husband and kids and teaching her old dog, Jasper, new tricks.

Dama Ewbank, senior writer and editor WG Content

Dama Ewbank, Senior content writer and editor

Versatile. Capable. Curious and smart. Dama is all that and more as a senior content writer and editor for WG Content. Whether you need a well-written white paper or compelling patient story, Dama is ready to dive in and deliver work that is on message and a pleasure to read.

A proud graduate of Purdue University, Dama considered a career in forensic etymology before recognizing her true calling as a writer. She joined WG Content in 2019 after 20+ years as a healthcare communications specialist in academic medicine. Her most recent role in that previous life was to lead internal communications at UC Health, a 10,000-plus-employee health system affiliated with the University of Cincinnati.

Dama is a true-crime podcast enthusiast who enjoys antique shopping, gardening and spending time with her husband, two kids and Goldendoodle, Frankie. In a testament to her love for reading and literacy, Dama also serves as board president for her local library district.

Meet your host

Lauran McHaffie, Client partnership coordinator

Lauran McHaffie, Client partnerships

Lauran exudes energy, whether she’s presenting at a conference, hosting a WG Content webinar or finding new, creative solutions to help clients reach their goals.

A member of our business development team since 2022, Lauran came to WG Content with a diverse background in marketing and communications that encompasses healthcare, higher education, philanthropy and wellness. Tenacious, creative and optimistic, she has a knack for building rapport and encouraging collaboration. Lauran asks excellent questions and listens well, making it clear she’s genuinely interested in what you think.

Lauran earned a bachelor’s degree in advertising and marketing from the University of Alabama (Roll Tide!) She is a sought-after pickleball partner and, as a certified fitness instructor, has provided personal training since the days of leg warmers. Cooking is her love language.