• April 10, 2025
  • 2:00 pm ET

Academic Medical Centers (AMCs) are complex environments where marketing, communications and foundation teams juggle competing priorities, limited resources and shifting expectations. 

In this webinar, leaders from University of Utah Health, University of Miami Health System and UW Medicine will share strategies and insights to help your team thrive.

You’ll get insider tips on how to:

  • Strengthen stakeholder communication: Build trust and improve collaboration by over-communicating, reporting strategically, and embedding content strategists with clinical and academic teams.
  • Boost recruitment efforts: Partner with HR to create authentic, engaging employee content that reduces vacancy rates — and apply these proven tactics in your own organization.
  • Leverage AI at your institution: Use AI to develop personas, generate content ideas and streamline your workflows — while ensuring human oversight for quality control.
  • Amplify donor stories: Find powerful narratives, build strong partnerships with development officers and repurpose content to amplify your impact.

Whether you’re focused on patient engagement, donor relations or strengthening internal communications, this webinar offers actionable tips to help you deliver content that drives results.

Save your spot

Meet the academic medical center marketing experts:

Jen Brass Jenkins headshot

Jen Brass Jenkins, MPC, PMP – Associate Director, Web & Digital, University of Utah Health

Julie Levin headshot

Julie Levin – Sr. Director of Development Communications, University of Miami Health System 

Dawn Weyant headshot

Dawn Weyant – Senior Director, Marketing, UW Medicine

Meet your host

Headshot of Kirsten Lecky, WG Content

Kirsten Lecky, EVP Insights and Growth, WG Content
Kirsten works closely with clients and prospective clients to understand their challenges and build custom content solutions that deliver value. With 20+ years of experience in marketing and healthcare, she is passionate about supporting efforts that build trusting relationships with consumers, patients, employees and physicians. Kirsten hosts the WG Content video series “Tips in Ten Minutes’ and presents at numerous national, regional and state healthcare marketing conferences.