• March 25, 2025
  • 1:00 pm ET

Health is shaped by everyday moments, big and small. Your blog content should reflect those moments and resonate deeply with your audience.

Join us for an insightful webinar featuring John Katez, Senior Social Media and Digital Content Manager at AdventHealth, as he shares how AdventHealth brings its mission to life through blog content that feels natural, authentic and deeply impactful. You’ll also hear from Stella Hart, Content Strategist at WG Content, on how she collaborates with AdventHealth to identify trending health topics and emerging conversations, crafting a mission-driven editorial calendar that builds community and drives engagement. 

You’ll learn how to:

  • Build a blog strategy that authentically reflects your organization’s mission. 
  • Identify trending health topics and conversations to craft a compelling editorial calendar. 
  • Leverage search trends, seasonality, competitive gap analysis and audience insights to create valuable content. 
  • Find the right balance between fresh blog content and optimizing existing pieces for maximum impact. 
  • Align with user intent and navigate the AI-driven content landscape while maintaining engaging, high-quality storytelling.  


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Meet your presenters

John Katez, Senior Social Media and Digital Content Manager, AdventHealth
John is an digital strategist leading social and content initiatives, including social media, editorial planning, web copy, email newsletters, blogs and analytics. He is skilled in driving brand awareness and engagement through innovative digital campaigns and collaborating with internal and external stakeholders to develop and execute strategic content initiatives. John holds a bachelor’s degree in digital media from the University of Central Florida.



Stella Hart, content strategist, WG Content

Stella Hart, Content Strategist, WG Content

Stella is an experienced digital strategist and user-experience analyst. With a background in patient education and healthcare marketing, she’s passionate about health literacy, web accessibility and giving consumers the tools they need to take an active role in their care. Stella holds bachelor’s degrees in English and music from Drake University in Des Moines, Iowa, and a master’s degree in strategic communications from the University of Iowa in Iowa City. 

Meet your host

Headshot of Kirsten Lecky, WG Content

Kirsten Lecky, EVP Insights and Growth, WG Content
Kirsten works closely with clients and prospective clients to understand their challenges and build custom content solutions that deliver value. With 20+ years of experience in marketing and healthcare, she is passionate about supporting efforts that build trusting relationships with consumers, patients, employees and physicians. Kirsten hosts the WG Content video series “Tips in Ten Minutes’ and presents at numerous national, regional and state healthcare marketing conferences.