How AI search ranks healthcare content: A ChatGPT vs. Google experiment
See the results of an experiment comparing how ChatGPT and Google deliver search results for healthcare information.
The ultimate website content overhaul checklist
Ready for a website content overhaul? Here’s a checklist to kick it off.
Website redesign in the works? Talk content early
Find out when content strategy and writing should take place in your website redesign to reach your goals in a guide from WG Content.
5 ways to bring a rebrand to life on the web
Follow these steps to bring your rebrand to life on your website.
6 ways to improve your landing page content
Follow these tips to get your landing page content in great shape so that you can start building a relationship with those who stop by.
What to measure when evaluating effective content
Learn what effective content KPIs to measure when evaluating your current content strategy and plan for the future.
5 Tips to optimize underperforming content
Optimize underperforming content for content marketing quick wins.
Investments in content strategy ensure health system puts the user first
Building on a strong, long-term partnership, St. Elizabeth Healthcare and WG Content uncovered areas to optimize content for users and search engines, improve conversions and accelerate performance across five important service lines.
AI in healthcare marketing — Tips in Ten(ish) Minutes
Listen in as Rebecca delves into the fascinating world of AI.