Scaling clinical landing pages with AI without sacrificing quality or trust
Cincinnati Children’s used a custom, brand-governed GPT to scale 200+ clinical landing pages 33% faster while strengthening consistency and trust.
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AI visibility in healthcare: What 45 tests reveal
What 45 AI visibility tests reveal about how healthcare organizations get cited, trusted and recommended in AI search.
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Do press releases still matter in healthcare?
Press releases should serve as credible, time-bound sources of truth that support trust, earned media and AI-era discovery.
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12 healthcare website redesign lessons
Gearing up for a website overhaul? Be wary of these common pitfalls and take steps to make your project smooth and successful.
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Healthcare social media marketing in the age of AI
Social media is becoming a key data source for AI models, shaping how patients discover and evaluate your health system.
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Strategic support keeps content delivery on track and campaigns moving for growing B2B
NaviStone partnered with WG Content to keep content flowing, campaigns moving and growth on track with a seamless B2B content strategy collaboration.
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The post-AI cleanup: Why 2026 is the year of the content audit
2026 is your opportunity to clean up your content ecosystem and optimize for both human and AI audiences.
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Patient stories: Why humans and AI can’t get enough
Authentic patient stories don’t just move hearts — they now power healthcare SEO, AEO and GEO by proving real-world experience to both humans and AI.
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How AI became your new target audience and healthcare influencer
AI has become both your most curious reader and your most powerful amplifier, reshaping how healthcare audiences discover, trust and choose brands.
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