Performance marketing in healthcare: why content wins
In healthcare performance marketing, better content, not bigger budgets, is what turns clicks into conversions.
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Bringing a pediatric brand to life through clear, family-friendly web content
Children’s Nebraska partnered with WG Content to write core website content for its redesigned digital experience, translating complex care into clear, supportive language for families.
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Scaling clinical landing pages with AI without sacrificing quality or trust
Cincinnati Children’s used a custom, brand-governed GPT to scale 200+ clinical landing pages 33% faster while strengthening consistency and trust.
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AI visibility in healthcare: What 45 tests reveal
What 45 AI visibility tests reveal about how healthcare organizations get cited, trusted and recommended in AI search.
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Rebuilding a health system blog for AI search, without losing the human touch
Franciscan Health restructured its blog around search intent and the patient journey to drive organic growth and thousands of AI Overview placements.
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Do press releases still matter in healthcare?
Press releases should serve as credible, time-bound sources of truth that support trust, earned media and AI-era discovery.
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Healthcare social media marketing in the age of AI
Social media is becoming a key data source for AI models, shaping how patients discover and evaluate your health system.
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It’s not “About” you: Retell your healthcare brand story for patients
Retellings are empowering because they bring fresh perspectives to aging stories for existing and new audiences.
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Strategic support keeps content delivery on track and campaigns moving for growing B2B
NaviStone partnered with WG Content to keep content flowing, campaigns moving and growth on track with a seamless B2B content strategy collaboration.
