How to build a high-performing content team: Structure, roles and AI-ready workflows
Get tips on building a content team that fits your budget and delivers value.
How to write an effective content brief
Discover the key elements of a successful content brief.
4 great public health communication campaigns
Learn key strategies to create a successful public health communication campaign
Performance marketing in healthcare: why content wins!
In healthcare performance marketing, better content, not bigger budgets, is what turns clicks into conversions.
Bringing a pediatric brand to life through clear, family-friendly web content
Children’s Nebraska partnered with WG Content to write core website content for its redesigned digital experience, translating complex care into clear, supportive language for families.
Scaling clinical landing pages with AI without sacrificing quality or trust
Cincinnati Children’s used a custom, brand-governed GPT to scale 200+ clinical landing pages 33% faster while strengthening consistency and trust.
AI visibility in healthcare: What 45 tests reveal
What 45 AI visibility tests reveal about how healthcare organizations get cited, trusted and recommended in AI search.
Rebuilding a health system blog for AI search, without losing the human touch
Franciscan Health restructured its blog around search intent and the patient journey to drive organic growth and thousands of AI Overview placements.
Do press releases still matter in healthcare?
Press releases should serve as credible, time-bound sources of truth that support trust, earned media and AI-era discovery.
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