Rebuilding a health system blog for AI search, without losing the human touch
Franciscan Health restructured its blog around search intent and the patient journey to drive organic growth and thousands of AI Overview placements.
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6 examples of award-winning healthcare content
Get inspiration from this round-up of award-winning healthcare content.
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5 health systems with great mental health content
Discover how leading health systems create engaging, compassionate mental health content that inspires and informs.
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The health and wellness blogger’s guide to content strategy
Follow proven content strategy tactics to help your health and wellness blog set and achieve your content marketing goals.
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Webinar: Create a Mission-Driven Blog Strategy That Resonates
Discover how to align your blog content with your mission.
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Finding the ideal blog length
Learn the most popular blog post lengths and how to find the ideal word count for your articles.
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Create a robust blog editorial calendar with these five tips
Ensure content marketing success with a process-driven blog editorial calendar that’s easy to repeat each month.
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5 tips to optimize underperforming content
Optimize underperforming content for content marketing quick wins.
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Tips for keeping your blog content fresh and optimized
Update old blog posts to keep your content relevant, engaging and SEO-friendly.
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