AI Without the Hype: Practical Training for Lean Healthcare Teams
Patients are asking AI where to go for care. If your organization isn’t showing up in ChatGPT, Gemini, and Perplexity – you’re invisible to a growing audience. Learn how to change that.
Three sessions. Three weeks. Real clarity.
AI is changing how patients and referral partners search for and discover healthcare organizations. Across two strategy-driven sessions and one interactive office hours, you’ll learn how AI-powered search impacts visibility, how to use AI as a practical marketing teammate, and walk away with clear next steps – without adding headcount.
Sessions:
AI, Search and Visibility
Thursday, April 9, 2006 | 1:00 PM ET
AI is changing how people search, discover and trust healthcare brands, and it’s happening faster than most small teams can keep up with. We’ll break down the current state of AI and search in plain English, with a focus on what actually matters for marketers at lean organizations like clinics, hospitals and senior living providers. This session balances big-picture context with practical next steps, so you leave knowing where you stand and what to do first.
AI as Your Marketing Teammate
Thursday, April 16, 2006 | 1:00 PM ET
In this hands-on session, we move from theory to execution. You’ll learn how to use AI as a true thought partner, not a content shortcut or a replacement for strategy. We’ll show how to write better prompts, train AI on your brand voice and tone, and explore the concept of a custom “Brand Guru” GPT that understands your organization. You’ll also see real-world examples of how small marketing teams are using AI to save time, spark ideas and improve consistency.
AI Office Hours
Thursday, April 9, 2006 | 1:00 PM ET
In this interactive session, we open the floor to your real-world challenges. Whether you’ve tested AI visibility, experimented with prompts or started training AI on your brand voice, this is your chance to ask questions, workshop scenarios and get practical feedback. Come ready to share what you’re seeing and where you’re getting stuck.