Call on our bench strength for your AMC team
For content strategy and creative that builds your market share and inspires loyalty to your brand, add us to your team.
Academic medical centers (AMCs) are considered the crown jewel of the healthcare industry. You’re renowned for pioneering scientific research, training the next generation of healthcare professionals, delivering exceptional patient care — and much more.
However, the very elements that distinguish AMCs also present marketing challenges. The demand for efficient and comprehensive patient care requires a nuanced approach to communication and branding.
Let’s see if we’re a fit
What makes your AMC unique also has its marketing challenges
AMCs operate within intricate frameworks. You’re:
- Balancing multiple brands under an academic umbrella
- Catering to diverse audiences, including consumers, employees and donors
- Addressing complex workforce needs across patient care, research and education
Sound familiar?
It’s familiar to us, too, as we help our AMC clients tell their multifaceted brand stories.
Our tailored solutions for AMCs
Working closely with you, we’ll develop an overarching strategy that’s customized, consistent and cohesive. It’s the key to AMCs reaching the right audiences.
Consumer-facing content
We create clear and accessible content that helps patients and families:
- Feel seen
- Understand treatment options
- Easily access care
- Navigate your website
Internal communications
Our strategies aim to:
- Showcase your strong academic brand and organizational culture
- Enhance employee engagement
- Attract the right talent to support your mission
Donor engagement
We provide frameworks that help:
- Small teams or new development departments
- Limited budgets or tight timelines
- Campaigns from annual giving to capital drives
Trusted partnerships with AMCs
We are proud to partner with leading institutions to strengthen their brand presence and build trust with their audiences.
WG Content + AMCs:
By the numbers
We deliver solid content strategy that answers two vital questions:
- What are your objectives for each audience?
- How are you going to be different from your competitors?
With these insights, our experienced team broadens your marketing potential, ensuring your AMC’s brand story is compelling and clear.
Everything we do is about content strategy and creative
Branding. Influencing. Dominating SEO rankings. Refreshing massive websites. And many more services are at the core of who we are and have been for 20+ years.