Healthcare content services for government agencies

Strategic, effective public health communication

Government health agencies play a vital role in protecting communities. But outdated, dense or hard-to-navigate content can reduce impact and trust. We partner with public health teams to rewrite, restructure and optimize healthcare content for government agencies. Our content team ensures it’s easy to read, accessible to all and aligned with your mission.

Get support from a content services agency that understands the realities of your work: complex approvals, evolving priorities, multiple stakeholders. Our content strategists and writers help you deliver clear, consistent messaging that resonates with the public — and passes internal review.

We help public health agencies:

• Write and edit content in plain language
• Improve readability for all health literacy levels
• Lower reading levels to Grade 3–6, depending on content type
• Ensure content meets Section 508 and Web Content Accessibility Guidelines (WCAG)
• Optimize content for SEO and AEO visibility
• Manage large-scale content audits and rewrites
• Create sustainable content governance and workflows

Content strategy, writing and editing for government websites

Connect with diverse target audiences with communications tailored to meet government agency and healthcare program objectives.

Content strategy services include:

• Website content audits (for performance, readability, structure, accessibility and more)
• Digital content strategy and UX planning
• Editorial guidelines and writing templates
• SEO and AEO optimization
• Stakeholder workshops and training

Content development services include:

• Plain-language rewrites and simplification
• Consistent voice and tone across departments
• Clear headings, bulleted lists and active voice
• Descriptive, accessible hyperlinks
• Multilingual content prep and source text cleanup
• SME collaboration and validation

Project management for large government content initiatives

Expect WG Content to excel at managing large, multi-phase government content projects — from 50-page rewrites to 1,000+ URL overhauls. Our project managers act as an extension of your team, keeping timelines intact, reviews moving and stakeholders aligned.

We partner with web teams, web and design agencies and internal departments. You can count on us to bring clarity and structure to your content process — so you meet your go-live date with confidence.