Email marketing campaigns

Emails are critical to your healthcare marketing strategy. They grow website traffic, generate leads and increase awareness about your brand. Our email campaign expertise brings this vital marketing channel to life and connects you with your target audiences.

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Increase brand awareness and generate leads with winning email marketing

Think about how many marketing emails you receive in a day. After a while, they all start to look the same. And they’re just so easy to delete. 

But what if your organization’s emails were different? What if they stood out, grabbed attention and motivated readers to learn more on your website, make an appointment with a physician or register for a class?

WG Content will get you there, whether you’re marketing to CIOs or sending your healthcare newsletter to patients.

Clicks, glorious clicks 

Offer your audiences valuable, relevant information that positions you as the expert on the topics they’re interested in. Our compelling, targeted emails will land in inboxes and — most importantly — get clicks. Let us help you meet your business goals by generating high-quality traffic and conversions.

When you entrust your email marketing campaigns to us, you can count on relevant, scannable, strategic and savvy content. We’ll also stay on top of email campaign best practices and make sure your content is mobile-friendly.

Cut through the clutter and stand out in the most overcrowded inboxes

Our project managers, writers and content strategists have the skills to make your marketing emails sing. 

  • We offer customized content. Our team takes time to understand your audience and what topics appeal to them.
  • We reflect your brand. Our email campaign writing reflects your organization’s style, mission and values.
  • We put patients first. Digital communication in healthcare requires finesse and etiquette — especially when it comes to engaging patients. We hit the mark from the subject line to the signature. 
  • We keep it simple. Our writers are big believers in plain language — we know it’s key to making sure people read and understand every article.
  • We plan, but keep things flexible. Together, we’ll develop an editorial calendar, making way for unexpected topics that will entice more opens.
  • Our content strategists are pros. Our content strategists will help you plan, implement and monitor your marketing campaigns. They’ll use cross-linking strategies and keyword research to optimize your emails. Need story ideas? They can develop a survey to gauge reader interest in various topics.

You can’t win the inbox without a stand-out strategy

WG Content is relentless about creating emails that stand out from the crowd (think: bold peacock in a pride of peahens). At every step in the process, we’re paying attention to the details and plotting a course for success. 

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WG Content's process for email marketing
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We have used WG Content for several projects over the years (as well as recommending them to others). Their work is consistently high quality and thorough — they really do help you ‘build your brand.’ Their process is easy and efficient, and it doesn’t hurt that they are a fabulous group to work with! You cannot go wrong choosing them.

Emilie Ansel

CEO, Private Health News

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What to know about email marketing

Email marketing is the practice of sending intentional, targeted messages to an audience via email to build relationships, share useful information and drive action. For healthcare, that can mean anything from patient education and service line promotion to event invitations, donor outreach and provider communications. When it’s done well, email marketing is measurable, highly personalizable and tightly aligned to your broader content strategy.

Yes, very. Despite crowded inboxes, email continues to deliver a strong return on investment and remains one of the most preferred channels for business communication. For healthcare organizations, it’s a cost-effective way to reach specific audiences with relevant, timely content and track performance through metrics like open rate, click-through rate and conversions. The key is not “more email,” but better email: relevant, well-written, segmented and measured over time.

Most healthcare organizations use a mix of email types, such as:

  • Newsletters that share stories, education and system updates
  • Promotional emails for service lines, events or classes
  • Automated or transactional emails like appointment reminders or confirmations
  • Nurture/drip campaigns that guide subscribers over time (for example, after a risk assessment or event)
  • Internal or provider emails that support communication with clinicians or staff

Choosing the right mix depends on your goals, audiences and resources.

Short, focused and scannable almost always wins. Most marketing emails work best when they focus on one main message and one clear call-to-action, delivered in a few short paragraphs, with headings or bullet points to make the content easy to skim on mobile. It’s less about hitting a specific word count and more about helping readers quickly understand what the email is about and what you’d like them to do next. For content that needs more depth, your blog or landing page can do the heavy lifting.

A drip email campaign is a planned series of emails sent over time to a specific audience, usually triggered by an action (like subscribing to a newsletter, downloading a guide, signing up for a class or taking a risk assessment). Each message “drips” out on a schedule, building on the last to educate, nurture and move people toward a goal — such as scheduling an appointment. Drip campaigns are powerful in healthcare because they provide timely, relevant touchpoints without overwhelming your team with one-off sends.

Insights that drive email marketing results

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