Email marketing campaigns

Emails are critical to your healthcare marketing strategy. They grow website traffic, generate leads and increase awareness about your brand. Our email campaign expertise brings this vital marketing channel to life and connects you with your target audiences.

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Increase brand awareness and generate leads with winning email marketing

Think about how many marketing emails you receive in a day. After a while, they all start to look the same. And they’re just so easy to delete. 

But what if your organization’s emails were different? What if they stood out, grabbed attention and motivated readers to learn more on your website, make an appointment with a physician or register for a class?

WG Content will get you there, whether you’re marketing to CIOs or sending your healthcare newsletter to patients.

Clicks, glorious clicks 

Offer your audiences valuable, relevant information that positions you as the expert on the topics they’re interested in. Our compelling, targeted emails will land in inboxes and — most importantly — get clicks.

When you entrust your email marketing campaigns to us, you can count on relevant, scannable, strategic and savvy content. We’ll also stay on top of email campaign best practices and make sure your content is mobile-friendly.

Beat back the competition in those overstuffed inboxes

Our project managers, writers and content strategists have the skills to make your marketing emails sing. 

  • We offer customized content. Our team takes time to understand your audience and what topics appeal to them.
  • We reflect your brand. Our email campaign writing reflects your organization’s style, mission and values.
  • We put patients first. Digital communication in healthcare requires finesse and etiquette — especially when it comes to engaging patients. We hit the mark from the subject line to the signature. 
  • We keep it simple. Our writers are big believers in plain language — we know it’s key to making sure people read and understand every article.
  • We plan, but keep things flexible. Together, we’ll develop an editorial calendar, making way for unexpected topics that will entice more opens.
  • Our content strategists are pros. They’ll help you plan, implement and monitor your marketing campaigns. They can even develop a survey to gauge reader interest in various topics.

You can’t win the inbox without a stand-out strategy

WG Content is relentless about creating emails that stand out from the crowd (think: bold peacock in a pride of peahens). At every step in the process, we’re paying attention to the details and plotting a course for success. 

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WG Content's process for email marketing
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We have used WG Content for several projects over the years (as well as recommending them to others). Their work is consistently high quality and thorough — they really do help you ‘build your brand.’ Their process is easy and efficient, and it doesn’t hurt that they are a fabulous group to work with! You cannot go wrong choosing them.

Emilie Ansel

CEO, Private Health News

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Insights that drive email marketing results

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