Generated by Yoast SEO v25.5, this is an llms.txt file, meant for consumption by LLMs. This is the [sitemap](https://wgcontent.com/sitemap_index.xml) of this website. # WG Content > WG Content is a healthcare content agency offering digital content strategy, content marketing, SEO, writing services and more to help you build brand trust and loyalty\. ## Posts - [AI search is coming for med device content\. Here’s how to stay seen\.](https://wgcontent.com/blog/ai-search-medical-device-content/): Keep your content in the conversation as AI\-powered search shifts where and how buyers find device information\. - [Is your medical device content launch\-ready? 5 must\-haves for GTM success](https://wgcontent.com/blog/medical-device-launch-content-checklist/): Don’t let poor content derail your medical device launch\. - [6 examples of award\-winning healthcare content](https://wgcontent.com/blog/award-winning-healthcare-content/): Get inspiration from this round\-up of award\-winning healthcare content\. - [Donor communications: 3 tips to capture hearts and minds](https://wgcontent.com/blog/donor-communications-3-tips-for-messaging/): Use heart and mind segmentation to improve donor communications\.  - [AEO and GEO: Optimizing content for search intent](https://wgcontent.com/blog/aeo-and-geo-optimizing-content-for-search-intent/): It's a good time to update your SEO strategy to stay relevant and optimized in AI search\. ## Pages - [Clients \& Industries](https://wgcontent.com/services/clients-industries/): WG Content is an agency serving the health space with strategy, marketing, creative and more\. Learn about our clients and industries\. - [Industry Page: Nonprofit](https://wgcontent.com/services/nonprofits-content-agency/) - [Industry Page: Clinics \& Practices](https://wgcontent.com/services/doctor-clinic-content-marketing/) - [Industry Page: Government](https://wgcontent.com/services/government-agency-healthcare-content/) - [Industry Page: Hospital \& Health Systems](https://wgcontent.com/services/health-system-hospital-marketing/): Strategy and content built to engage patients, providers, donors and communities\. ## Case Studies - [Children’s hospital creates stronger connections](https://wgcontent.com/case-study/childrens-hospital-creates-stronger-connections/): Cincinnati Children's Hospital Medical Center's turned to WG Content for revised content to help them reach their digital transformation goals\. - [Thought leadership content drives results for health marketing B2B](https://wgcontent.com/case-study/thought-leadership-content-b2b-drives-results/): Discover how Cox Health Marketing and WG Content teamed up to develop thought leadership content to grow B2B business and industry reputation in this case study\. - [Mission\-led blog strategy drives major content performance gains](https://wgcontent.com/case-study/mission-led-blog-strategy-drives-major-content-performance-gains/): AdventHealth has a human\-centered content strategy that results in higher search rankings, stronger brand equity and improved visibility\. - [Content expertise supports rebrand and redesign](https://wgcontent.com/case-study/content-expertise-supports-rebrand-and-redesign/): Read the AdventHealth rebranding strategy case study and see how WG Content helped the 46\-hospital system unify, refresh and create new content under a new brand\. - [Web strategy and content for academic medical center](https://wgcontent.com/case-study/amc-website-content-strategy/): With a new web content strategy and new content focused on SEO best practices, WG Content helped UT Health San Antonio rank for 500\+ new organic keywords\. ## Videos - [Webinar: Mastering the art of healthcare marketing report writing](https://wgcontent.com/video/mastering-the-art-of-healthcare-marketing-report-writing-webinar/): Join WG Content's Leigh Wilkins and Dama Ewbank and learn how to master healthcare marketing report writing\. - [Tips for elevating meetings, skills and AI usage — Tips in Ten\(ish\) Minutes](https://wgcontent.com/video/strategic-marketing-tips/): Discover practical tips to make marketing meetings more outcome\-driven, upskill teams and harness AI to enhance strategy\. - [Webinar: Inside AMC Marketing: Leaders Share Strategies for Success](https://wgcontent.com/video/inside-amc-marketing/): Discover how top AMC marketers tackle brand strategy, stakeholder alignment and donor engagement in this expert\-led webinar\. - [Breaking down silos in healthcare philanthropy — Tips in Ten\(ish\) Minutes](https://wgcontent.com/video/breaking-down-silos-in-healthcare-philanthropy/): We sat down with two directors from The OSU Wexner Medical Center to discuss how their team is breaking down silos in healthcare philanthropy\. - [Webinar: Create a Mission\-Driven Blog Strategy That Resonates](https://wgcontent.com/video/create-a-mission-driven-blog-strategy/): Discover how to align your blog content with your mission\. ## White Papers - [The 2024 state of content planning](https://wgcontent.com/white-paper/content-planning-survey/): Uncover best practices in editorial planning — from the teams to the tools involved\. - [Perfect your pipeline](https://wgcontent.com/white-paper/perfect-your-pipeline/): Download this white paper and use data and content strategy to optimize revenue for high margin service lines\. - [Provider bio white paper](https://wgcontent.com/white-paper/provider-bio/): Get guidance on every step, from building the case for new profiles to using survey tools to get accurate information\. - [Patient stories playbook](https://wgcontent.com/white-paper/patient-stories-playbook/): Discover best practices in writing patient stories — from framing the story to interviewing patients\. - [Impact stories playbook](https://wgcontent.com/white-paper/impact-stories-playbook/): Every story has the potential to make an impact with your donors\. ## Topics - [Content development](https://wgcontent.com/topics/content-development/) - [Content strategy](https://wgcontent.com/topics/content-strategy/) - [Content planning](https://wgcontent.com/topics/content-planning/) - [Website content](https://wgcontent.com/topics/website-content/) - [Email marketing](https://wgcontent.com/topics/email-marketing/)