How to build content governance for a web redesign
Learn how to build a content governance framework for your website redesign with strategies to scale content, improve SEO and maintain accuracy in the age of AI.
Performance marketing in healthcare: why content wins!
In healthcare performance marketing, better content, not bigger budgets, is what turns clicks into conversions.
What is a content audit and how to do it
Learn how to do a web content audit following SEO, AI visibility and gap analysis best practices.
Why content strategy is key to healthcare content moderation
A defined, well-executed content moderation strategy should drive engagement with your target audience, build trust and protect your brand.
AI visibility in healthcare: What 45 tests reveal
What 45 AI visibility tests reveal about how healthcare organizations get cited, trusted and recommended in AI search.
Do press releases still matter in healthcare?
Press releases should serve as credible, time-bound sources of truth that support trust, earned media and AI-era discovery.
12 healthcare website redesign lessons
Gearing up for a website overhaul? Be wary of these common pitfalls and take steps to make your project smooth and successful.
Healthcare social media marketing in the age of AI
Social media is becoming a key data source for AI models, shaping how patients discover and evaluate your health system.
It’s not “About” you: Retell your healthcare brand story for patients
Retellings are empowering because they bring fresh perspectives to aging stories for existing and new audiences.
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