Search-optimized content boosts organic website traffic


Custom healthcare content drives appointment requests and membership applications for Perfect Health 24/7.

Headquarters: Evans, GA

Industry: hospitals and health systems 

Founded in 2010

31 team members  

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Working with WG Content on this project was seamless — the team knew what we needed and produced it fast. WG Content knows the healthcare space like no one else, and these results show that.

Janelle McCarty

Helium SEO Market Leader

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Opportunity

Georgia-based healthcare organization Perfect Health 24/7 set out to grow patient volume and brand awareness through a customized search engine optimization (SEO) strategy. Perfect Health aimed to boost search rankings for critical keywords, improve website authority, reduce cost per conversion for Google Ads, and increase SEO-optimized content on its website.

Solution

Perfect Health engaged with another agency, Helium SEO, to tackle SEO strategy. Helium worked with the Perfect Health team to identify keywords to increase patient volume. Then, Helium outlined the type of content needed to improve Google search rankings for those keywords. Perfect Health partnered with WG Content to craft the content.

Results

Although the initial goal was to rank better in local Google search, Perfect Health also started ranking nationally. After only two months, the campaign’s success was clear. Organic traffic increased, organic keywords grew, the website appeared on page one of Google search results for 256 keywords, and cost per conversion decreased significantly for pay-per-click ads.

Increase in organic traffic to the website
Increase in organic keywords for the website
Number of keywords for which the website appeared on page one of Google
Decrease in cost per conversion for PPC ads

Opportunity

Growing patient volume with search optimization

Georgia-based healthcare organization Perfect Health 24/7 set out to grow patient volume and brand awareness through a detailed and customized search engine optimization (SEO) strategy. Perfect Health aimed to:

  • Boost local organic search rankings for business-critical keywords
  • Improve its website authority with Google
  • Reduce cost per conversion for Google Ads
  • Increase the amount of SEO-optimized content on its website

To execute their SEO strategy, Perfect Health pursued a two-pronged approach. They needed a partner with SEO expertise who knew the science of SEO and could create a detailed keyword strategy. Perfect Health would also need a team of writers who understood the art of bringing an SEO strategy to life with content best practices and healthcare knowledge. This approach would ensure the new website would speak well to patients and show expertise and authority to Google.

What’s more, the Perfect Health team wanted to make sure they were getting good value for their money.

“I was wary of spending money on both an SEO expert and content experts,” says Troy Paul Coon, MD, CEO of Perfect Health 24/7. “We had already been spending a large part of our marketing budget on Google pay-per-click (PPC) ads and I wanted to make sure this was a smart investment.”

Perfect Health Logo

Solution

Combining SEO research with custom healthcare writing

Perfect Health engaged Helium SEO in February 2020 to tackle their keyword research and SEO strategy. Helium worked with the Perfect Health team to determine the best keywords to target for increasing patient volume. Then, Helium outlined the type of content needed to improve Google search rankings for those keywords.

But Google’s search algorithm considers more than just keywords — it also ranks pages based on content relevance and authority. So, Perfect Health reached out to WG Content to craft the website content. The pages would incorporate the keywords naturally and in a way that spoke directly to Perfect Health’s most important audience: its patients.

“To achieve our goal, we needed to combine the SEO research with healthcare writing expertise,” says Janelle McCarty, Helium SEO market leader, Atlanta. “It makes a big difference when you can marry the two.”

Once WG Content was on board, Helium provided a creative brief for the content, highlighting keywords needed for each page. With that outline, WG Content was off and running.


Helium SEO logo

Results

Improving search rankings, increasing organic traffic and reducing PPC spend

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