Strategic support keeps content delivery on track and campaigns moving for growing B2B
NaviStone turns to WG Content for fast, flexible content solutions that drive engagement and support long-term growth.
HQ: Cincinnati, OH
Industry: Marketing technology
Founded in 2016
50+ team members
WG Content is more than just an extra set of hands. They became a true extension of our team. They get our brand and goals, and they deliver every time.
Nikki Shenk
Demand Generation Director
Opportunity
With aggressive deadlines and a lean internal team, NaviStone needed expert content support to meet Q4 campaign goals — and set the stage for 2025 growth.
Solution
WG Content partnered with NaviStone to organize priorities, align with internal teams and deliver high-impact B2B content across formats.
Results
From thought leadership to campaign copy, WG Content helped increase engagement, elevate brand presence and fuel strategy.
Opportunity
Scaling content delivery for high-stakes growth
NaviStone helps brands turn website visits into real-world results through intelligent, behavior-based targeting. But in Fall 2024, their internal marketing team was short-staffed — just as Q4 campaigns were heating up.
Demand Generation Director Nikki Shenk had taken on content duties in addition to her full-time role, and the backlog was growing. That’s when NaviStone turned to WG Content for fast, strategic support.
They got more than just a temporary fix.
“We brought WG Content in to help us get through Q4,” says Nikki. “But once we saw the quality, speed and strategic input they brought to the table, we knew we wanted to keep the partnership going.”
Solution
A flexible partnership that delivers B2B content and strategy at scale
WG Content hit the ground running, bringing B2B tech expertise and a collaborative mindset to help triage campaigns and deliver content fast.
To keep everything moving, we established:
- Shared tracking tools for live updates
- Weekly 1:1 strategy check-ins
- A writing team with deep B2B and SaaS experience
Our work included:
- Thought leadership articles
- LinkedIn lead-in copy
- Press releases
- Marketing emails
- Web content updates
WG Content’s project lead had previously held roles similar to NaviStone’s campaign team, enabling fast alignment and deeper collaboration. And with associate writers with significant SaaS, B2B and retail experience, the quality and efficiency of content delivery remained high, even on tight timelines.
What started as short-term campaign support has since grown into a long-term relationship. NaviStone brought on a new content lead in early 2024 — but opted to keep WG Content on board, citing our strategic value and seamless partnership.
Results
Stronger engagement and a growing b2b content engine
Together, NaviStone and WG Content launched multiple campaigns that helped the brand stand out in a crowded MarTech space.
Examples include:
Head-to-Head Campaign
To capture the attention of prospective clients, NaviStone launched a direct mail and digital offer: a free “head-to-head” comparison test. Recipients got a sweet incentive with “Best of Cincinnati” chocolate. A postcard in the mailer included a QR code leading to a custom landing page. WG Content created sharp, witty copy for both the postcard and landing page, making the pitch clear, compelling and memorable.
Thought Leadership Series
WG Content’s writers developed high-level, insight-rich articles, like this piece, to support NaviStone’s SME strategy.
LinkedIn Engagement Boost
WG Content helped boost NaviStone’s social presence by providing lead-in copy and content ideas for SME posts. Results over a 213-day period include:
- 122% increase in followers
- Top-performing post with 56+ interactions
- Notable gains in visibility and interaction across multiple executive pages
By embedding ourselves in the NaviStone team and bringing in the right writers, WG Content helps meet deadlines and ensures that NaviStone’s message stands out.
Want similar results?
WG Content will help you create B2B content that stands out.
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