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Uncover the heart of your patient’s story in your next interview with these tips.
Author: Colleen Weinkam
Last updated: 07/17/24
Every patient has a story. And some of those stories need your help to be shared. When a patient trusts you to discuss what was likely one of the hardest points in their life, it’s your job to understand what happened, what they felt and what the outcome was. You’ll help and inspire others going through similar situations. Learn how to guide your patient story interview to get the heart of their story.
Before you get started, make sure you understand their medical condition and the treatment they’re facing. It will help you target your questions and save time. Make sure you’re using reputable resources, like Medline Plus, as you conduct your pre-interview research.
What made you seek care initially? Did your health interfere with activities you enjoy? Your family life? Why did you choose to be treated at the healthcare system? If you didn’t go there first, what made you decide to go there? How did your health team help you? Was there anyone who particularly stood out to you? Who was your support team? What helped you during your treatment? What is your life like today?
When the patient is a child, the dynamic changes and expands into the story of a family’s journey through a medical crisis.
Watch our on-demand webinar to hear more from Colleen on how she gets to the heart of patient stories.
Once you’ve interviewed the patient and their caregivers and conducted health research, it’s time to turn your attention toward interviewing the healthcare team who treated them. This may be a specialist, a nurse navigator or other healthcare professional who worked closely with the patient and family.
If possible, it’s best to interview your medical experts after you’ve interviewed the patient. Knowing the patient’s story ahead of time can help you craft tailored questions that are unique to the patient’s story and the concerns they faced. It also allows you the benefit of creating supplemental articles that leverage your health experts and address issues your patient had along the way.
By strategically integrating your expert advice while prioritizing the patient’s story, you can create a well-rounded narrative that sheds light on both the patient’s experience and the quality of care provided.
WG Content’s 20+ years of experience bringing patient stories to life gives us the joy of earning our title as storytellers. We’re adept at interviewing patients like pros. Let us help you round out your patient stories to make an impact. Contact us today.
When researching reputable information on your patient’s condition, turn to government websites such as the CDC or National Institutes of Health, peer-reviewed medical journals and websites of medical societies.
Take the time to chat with the patient at the beginning of the call to find common ground and reiterate the purpose of the conversation. Be sure to lead with empathy. Remember that you’re the one they’re trusting to tell what was likely one of the hardest points in their life.
If the patient or their parent doesn’t offer specifics, including how they felt during their treatment journey or how they’re doing afterward, ask about it after the interview. Also ask what they do for work or school, and what they enjoy doing for fun. Ask parents of a pediatric patient to describe their child’s personality, their likes and dislikes and what their daily life looks like.
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