6 examples of award-winning healthcare content

Looking for inspiration for your next healthcare content strategy? These award-winning content marketing examples — from blog posts and emails to physician outreach tools — show how clear strategy, inclusive storytelling and measurable results come together to build trust and visibility.

WG Content specializes in creating healthcare content that earns recognition and drives results. We’re proud to partner with healthcare organizations that lead the way in content excellence. From standout blogs and email campaigns to compelling articles and provider engagement tools, the work highlighted here didn’t just earn awards — it moved audiences and made an impact.

What does award-winning healthcare content look like?

Effective healthcare content blends strategy, creativity and empathy. It meets the needs of the audience and the goals of the organization.

At WG Content, we don’t set out to produce award-winning content. We develop content with these best practices in mind:

• Start with strategy: Every piece of content should tie to a clear editorial plan, search intent strategy or organizational priority.
• Tell a compelling story: Share even the most technical topics in a way that connects emotionally and is easy to understand.
• Keep the audience front and center: Write for real people — patients, families, providers.
• Use clear, scannable structure: Break up content with headings, bullets and visual cues.
• Add effective CTAs: Guide readers to take meaningful next steps.
• Write in plain language: Make sure every reader can understand and act on what you share.

See how the following organizations used these strategies to stand out.

2025 award-winning healthcare content

AdventHealth, Altamonte Springs, Florida

Category: Blog of the Year

The AdventHealth blog earned national recognition from Swaay.Health thanks to a data-informed and mission-led editorial strategy. The system invested in content strategy, evergreen optimization and SEO. Results included featured snippets, significant traffic gains and improved domain authority.

Learn more about this project.

NKC Health, North Kansas City, Missouri

Category: Email of the Year

NKC Health (formerly North Kansas City Hospital) uses monthly newsletters to connect with its community. The strategy features inspiring stories, useful videos and local news. Clear headlines and effective CTAs make the emails stand out. In 2024, NKCH saw a 35% subscriber increase and 25,000+ site visits and took home a top national award from Swaay.Health.

2024 award-winning healthcare content

Cincinnati Children’s, Cincinnati, Ohio

Category: Best Digital Physician Engagement

Cincinnati Children’s creates digital accomplishment reports for physician specialists. The reports highlight annual achievements, clinical data and team intros across 10 specialties. Their virtual reports support referrals and national rankings, leading Cincinnati Children’s to win a 2024 eHealthcare Leadership Award.

Swedish, Seattle, Washington

Category: Blog of the Year

Swedish is unique in a sea of health blogs. With a transparent editorial promise, each post adheres to their unique voice: personal, pioneering, mindful and dynamic. The topics are interesting and engaging, follow web writing best practices and showcase the Swedish team as compassionate experts. Good Morning America featured one standout story, and the team took home the 2024 Blog of the Year from Swaay.Health.

The Ohio State University Wexner Medical Center, Columbus, Ohio

Category: Best Article

Wexner Medical Center excels at making complex innovations human and readable. Their Innovations section features important content, including a story on an HPV-related cancer test that earned 2,000+ pageviews and a national award from Swaay.Health for the 2024 Best Article.

2023 award-winning healthcare content

Memorial Healthcare, Hollywood, Florida

Category: Best Web Content

Memorial Healthcare launched high-risk pregnancy content designed for a bilingual audience. The effort combined expert interviews, health literacy strategy and Spanish-language readiness. The project improved performance and won Gold for Best Healthcare Content from eHealthcare Leadership Awards.

Read more about this story.

Common success factors in award-winning healthcare content

Across each of these examples, a few themes consistently stand out. These shared strengths often make the difference between good content and content that earns recognition:

• Data-driven strategy: Audience research, SEO insights and performance benchmarks guide every project.
• Inclusive storytelling: Great content reflects real people and communities, using accessible language and empathetic framing.
• Mobile-first design: Award-winning content is built for today’s users — skimmable, easy to read and visually intuitive.
• Clear outcomes: Whether through increased traffic, engagement or impact, results are measurable and meaningful.

Want help creating award-winning content?

At WG Content, we partner with health systems and organizations to create audience-centered content that performs. We can help you win hearts — and awards. Let’s work together to develop stand-out healthcare content for your brand.

More tips for creating award-winning healthcare content: