Key takeaways in this post about healthcare marketing blogs:

  • It’s important for marketers to follow a range blogs from general content marketing resources like Content Marketing Institute to healthcare-specific ones Health Care Social Media Monitor.
  • Look for blogs to follow that post consistently and provide practical advice.
  • Be open to following blogs from outside healthcare to keep up on trends.

Healthcare communicators and marketers know that it’s not easy to keep track of the latest industry trends. Our jobs often pull us in different directions, whether it’s engaging patients, writing physician bios, creating effective website content strategy or interviewing SMEs. That’s why we rely on the web’s best healthcare marketing and communications blogs to keep us in the loop.
Our favorite blogs don’t have to have a fancy design or snazzy title, but we do look for consistent posts, industry news and content that helps make our jobs easier. Bonus points for creative, out-of-the-box topics that bring a fresh perspective to healthcare marketing.

We’ve put together a quick roundup of our favorite resources for healthcare marketing news and trends. And a few we love that aren’t healthcare-specific. Do any of these make your list?

In our collective WG Content opinion, Ann Handley is a mastermind. And, though not specific to healthcare, Ann Handley’s blog brings us joy.
Ann’s blog posts are entertaining and informative — and always have great visuals. A recent post shared “6 1/2 Ways to Write Faster” – and with so many healthcare marketers being asked to do more with less, we thought the topic really hit home.
Ann’s “about” page describes her as the “world’s first Chief Content Officer,” and we couldn’t agree more.

Screenshot of Ann Hadley's website  and blog on marketing topics
Screenshot of Ann Hadley’s website.

2. Content Marketing Institute (CMI)

Yes, yet another blog that’s not specifically healthcare focused. But if you’re a marketer, you’ve got to read Content Marketing Institute’s blog. It’s one that our WG Content content strategists swear by.
If you’re looking for anything — and we mean anything — related to content marketing, CMI’s blog is the place to be. CMI also offers a wealth of other content marketing resources, like webinars, podcasts and conferences. They even offer a blogging resource page.

Screenshot of CMI's website and blog on content marketing
Screenshot of Content Marketing Institute’s website.

3. Intrepy

There are plenty of marketing blogs on the web today, but what if you’re looking for healthcare-specific SEO advice or best practices on physician liaison roles?
Although the Intrepy blog is not updated as often as some others, we love that they feature articles that cover topics with the healthcare marketer in mind. They tackle areas like LinkedIn marketing, medical SEO, web design, online reviews for healthcare organizations, physician referral relationships and Instagram for medical practices.

Screenshot of intrepy blog on healthcare and medical marketing
Screenshot of Intrepy’s website.

4. Health Care Social Media Monitor

Whether we like it or not, social media is a major part of healthcare marketing today, which is why we love the quote featured on Health Care Social Media Monitor blog’s home page:
“We do not have a choice on whether we do social media, the question is — how well we do it.” – Eric Qualman
We love the Health Care Social Media Monitor blog because it’s a resource that helps make our job easier. It has a weekly “Monday Morning Cool Tool” post that shares a new app or website that can make your social media marketing more effective. This blog also frequently shares tips and best practices for marketers trying to improve their healthcare social media game or be more efficient in their day-to-day social media tasks.

5. The Healthcare Marketer

The Healthcare Marketer is hosted by Dan Dunlop, who is principal of the healthcare marketing agency Jennings. Through his blog, Dan shares his advice and experiences in healthcare marketing, specifically around topics related to patient and consumer engagement.
What’s great about this healthcare marketing blog is that it’s all written from Dan’s professional point of view, which provides a refreshing read after many of the other marketing blogs on the web today. The personal voice is engaging and feels more like a conversation, rather than a list of best practices.

6. SHSMD

The Society for Healthcare Strategy & Marketing Development (SHSMD) offers up content through their blog called “Viewpoint: Strategies for Success.” They cover a range of topics to help marketing teams understand trends and plan for the future.
The SHSMD team also curates blog posts and news from other sources for their members into a newsletter called NewsScan. Full disclosure: WG Content has helped to curate some NewsScan content.

Screenshot of SHSMD website and healthcare marketing blog
Screenshot of SHSMD’s Blog: Viewpoint: Strategies for Success.

7. Becker’s Hospital Review

Becker’s Hospital Review is one of our top sources for healthcare industry news. While the content may not always focus on healthcare marketing, Becker’s helps us keep tabs on trends and headlines across a broad spectrum of healthcare topics, including strategy, telehealth, patient engagement, rankings, mergers and more.

8. Swaay.Health

Swaay.Health shares daily news and trends across both the provider and health B2B landscape. They also hold a popular conference once a year.

Screenshot of Swaay.Health's healthcare marketing blog
Screenshot of Swaay.Health website.

There are so many great blogs out there, we’d be remiss to not mention a few more:

  • MarketingProfs is another great resource. (It should come as no surprise that MarketingProfs content is led by Ann Handley.) MarketingProfs isn’t a blog in the traditional sense, but its blogging resource offers plenty of articles with marketing and communications tips, tools and tactics.
  • Ragan’s blog, “The Consultant Is In,” offers great content around writing and editing, PR and internal communications. The Marketing feed is a great resource for thinking outside of the box in terms of how you can pair healthcare marketing with other industry news.
  • SearchEngineLand is a great resource for healthcare marketers who want to stay up to day on the constantly changing search landscape. It digs deep into SEO, PPC and breaks down all of Google’s moves.

Of course, we’re big fans of our own blog here at WG Content, but we know we’re just one of many resources available for healthcare marketers and writers.


It’s easy to get overwhelmed when you follow a lot of blogs or sign up for a lot of newsletters. Be sure to exercise smart time management. Consider dedicating a certain amount of time each day or each week to catching up. For example, 30 minutes each morning or during lunch breaks. There are lots of tools out there to help too. One popular content curation tool, Pocket, lets you save articles to read later.

Many of these blogs offer complementary resources. The Content Marketing Institute, for example, provides webinars and podcasts that delve deeper into content marketing strategies. Additionally, you can find healthcare marketing-focused podcasts such as “Healthcare Rap” and SHSMD’s “Rapid Insights” which discuss current trends, case studies, and expert interviews.

When you find content you like, be sure to follow the organization’s social media accounts so you get real-time updates on new content.

Want more insights on all things content?

Sign up for WG Content’s newsletter, Content Counts.

Count Counts WG Content Newsletter