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Find out how four hospitals use email newsletters to drive website traffic and engage patients.
Author: Heather Stanley
Last updated: 06/25/24
If you answered newsletters, then give yourself a pat on the back. Newsletters allow healthcare organizations to connect with patients and share important health information. What better way to use your customer relationship management (CRM) list than by sending a regular newsletter with valuable content? Yet with the increasing number of newsletters flooding inboxes, healthcare marketers need to make sure theirs stands out. We’ve rounded up four healthcare newsletters that do it so well that we can’t get enough of them.
Before diving into our top picks, let’s talk about the benefits of email newsletters in the healthcare industry.
Here’s what email newsletters can do for you:
If you’re new to creating newsletters, don’t fret. Here are some common questions and answers to get you started:
Learn how to plan content for effective patient communication. Download the WG Content e-book!
Now that you understand the benefits of healthcare email newsletters let’s look at four examples to inspire your newsletter content.
The North Kansas City Hospital newsletter is a good example of how to provide valuable content that goes beyond self-promotion. Each edition contains informative articles, tips and advice on various health topics.
The hospital presents its newsletter in a simple and easy-to-digest format, which makes it accessible to a wide audience. What sets this newsletter apart is its use of video content.
The hospital incorporates videos on topics ranging from bee stings to healthy lashes. This adds variety to the content and makes it more engaging and shareable.
The newsletter for St. Elizabeth Healthcare spotlights its expertise. It’s informative, and the design makes it easy for readers to navigate.
What stands out about this newsletter is its focus on community involvement and healthcare innovation. It features articles on events and initiatives that the hospital supports.
It also features updates on new technology and treatments. This keeps readers informed and highlights the hospital’s commitment to improving the community’s health.
In its newsletter, LCMC Health features strong calls to action and a clear focus on patient education. It includes articles on different medical conditions, along with tips for staying healthy and taking care of your mental health.
LCMC Health also incorporates social media into its newsletter by including links to follow the health system on various platforms. This allows for further engagement with its audience beyond the newsletter.
AdventHealth uses its newsletter header to highlight its brand and mission. The tagline, “We’re Here for Your Wellness Journey,” sets the tone for what readers can expect.
The newsletter provides content that encourages readers to take charge of their health. For example, it includes information on where to go in an emergency and how to schedule a men’s health screening.
The newsletter also has clear, easy-to-read sections.
What can you learn from these examples?
Here are seven takeaways you can use to make your newsletter more engaging:
You want to stay top of mind with current and prospective patients. Delivering valuable, healthy-living tips is an effective way to do so.
You’re likely already developing that content in your blog, so why not use your email newsletter as another distribution channel?
Here are a few ways to grow your subscriber list:
Building an email list takes effort and time, but it’s worth it for the potential return on investment.
Our team at WG Content helps healthcare organizations connect with patients and deliver valuable information.
We offer email marketing services that include:
Don’t let your email newsletter fall flat. Let us help you create engaging content that will keep your subscribers coming back for more. Contact us today to learn more about our email marketing services.
Email newsletters help hospitals connect with patients, share valuable health information and drive website traffic. They are cost-effective and allow for real-time tracking of reader engagement.
Some tips for creating engaging email newsletter content include personalization, using catchy subject lines and offering valuable information or resources.
Grow your subscriber list by encouraging sign-ups on your website, cross-promoting on print materials, promoting on social media and offering incentives for new subscribers.
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