Competitive analysis: How does your web content measure up?
Refine and focus your web content strategy with the help of a competitive analysis.
How patient journey mapping improves content strategy
Align your content strategy with patient journey mapping to create a seamless, user-friendly experience that guides patients at every stage of their care.
The health and wellness blogger’s guide to content strategy
Follow proven content strategy tactics to help your health and wellness blog set and achieve your content marketing goals.
Content audit storytelling for the C-suite
Learn how to use content audits to tell a story about how your content is performing.
Healthcare content strategy: How to rank in generative search
Unlock strategies for how to protect your healthcare website’s rankings in the age of AI Overviews and generative search.
Close your blog’s keyword gaps
Knowing the keywords your hospital and your competitors rank for creates a new opportunity for content ideas and refreshed strategies.
Heart Month is big – 7 quick ways to join the effort
Learn how to get your organization involved during Heart Month with these marketing ideas and inspirational examples.
Content marketing goals and metrics to watch
Aligning your content marketing with metrics and strategy helps with patient and customer retention and builds brand awareness.