Do press releases still matter in healthcare?
Press releases should serve as credible, time-bound sources of truth that support trust, earned media and AI-era discovery.
12 healthcare website redesign lessons
Gearing up for a website overhaul? Be wary of these common pitfalls and take steps to make your project smooth and successful.
Healthcare social media marketing in the age of AI
Social media is becoming a key data source for AI models, shaping how patients discover and evaluate your health system.
It’s not “About” you: Retell your healthcare brand story for patients
Retellings are empowering because they bring fresh perspectives to aging stories for existing and new audiences.
Turn bios into click magnets: healthcare provider profile SEO and AI visibility tips
Learn how to turn provider bios into SEO and AI assets using schema, compelling stories and search-friendly FAQs.
The post-AI cleanup: Why 2026 is the year of the content audit
2026 is your opportunity to clean up your content ecosystem and optimize for both human and AI audiences.
Patient stories: Why humans and AI can’t get enough
Authentic patient stories don’t just move hearts — they now power healthcare SEO, AEO and GEO by proving real-world experience to both humans and AI.
How AI became your new target audience and healthcare influencer
AI has become both your most curious reader and your most powerful amplifier, reshaping how healthcare audiences discover, trust and choose brands.