WG Content, Children’s Nebraska Win Swaay.Health Awards
WG Content and client Children’s Nebraska were recognized at the 2026 Swaay.Health Awards for standout healthcare content and storytelling.
Key takeaways:
- WG Content won Blog of the Year (Agency) at the 2026 Swaay.Health Awards.
- Client Children’s Nebraska earned Article of the Year for a powerful patient story.
- WG Content’s Kirsten Lecky also spoke at Swaay.Health LIVE on AI in healthcare marketing.
WG Content and our client, Children’s Nebraska, were honored at the 2026 Swaay.Health Awards, recognizing excellence in healthcare marketing, communications and patient experience.
The healthcare marketing awards were presented at the annual Swaay.Health LIVE event in Foxborough, Massachusetts.
WG Content earns Blog of the Year (Agency)
WG Content received the Blog of the Year (Agency) award for our blog, which covers topics such as AI adoption, content governance and search visibility, helping healthcare teams turn emerging trends into practical action.
The blog reflects WG Content’s commitment to helping healthcare organizations navigate a rapidly evolving digital landscape with practical, strategic insights.
Children’s Nebraska wins Article of the Year
WG Content client Children’s Nebraska earned Article of the Year for Oakley’s Story: Strength Through Infant Leukemia, a powerful patient story that highlights resilience, compassion and the impact of expert pediatric care.
The story exemplifies the role authentic storytelling plays in connecting with patients and families while reinforcing trust in healthcare organizations.
Recognizing meaningful impact in healthcare content with healthcare marketing awards
The Swaay.Health Awards are highly competitive, with hundreds of submissions each year across marketing, PR, communications and patient experience.
“At a time when marketing and patient experience budgets are being cut, it’s more important than ever to highlight the incredibly talented people, teams, content and campaigns in healthcare that stood out over the past twelve months,” says Colin Hung, editor-in-chief at Swaay.Health. “Winning a Swaay.Health Award is no small feat. We received hundreds of high-quality nominations. This year’s winners were truly the best of the best.”
Kirsten Lecky takes the stage at Swaay.Health LIVE
In addition to the awards, WG Content’s Kirsten Lecky, EVP of insights and growth, was featured as a speaker at the conference.
Kirsten presented alongside Robbie Schneider, social media manager, of Franciscan Health, exploring how AI is moving from theory to real-world application inside healthcare marketing teams.
“AI isn’t just a future-state conversation anymore. It’s actively reshaping how healthcare teams plan, create and govern content today,” says Kirsten. “What excites me most is helping organizations move from uncertainty to practical, responsible use that actually drives results. And it was great featuring the exceptional work Robbie and the team at Franciscan Health are doing.”
Advancing healthcare content and storytelling
These recognitions underscore WG Content’s role as a trusted partner to healthcare systems nationwide, delivering strategic, human-centered content that engages audiences and supports organizational goals.
From award-winning patient stories to industry-leading thought leadership, WG Content continues to help healthcare brands connect, communicate and grow.
About Swaay.Health
Swaay.Health helps build a brighter healthcare future by inspiring those who want to create it. Through stories, insights and community, it brings together healthcare marketing, PR, communications and patient experience professionals. Learn more at swaay.health.
