WG Content Leaders to Speak at HCIC 2025
WG Content leaders will share insights on empathy, RFPs and integrated digital strategy as featured speakers at the 2025 Healthcare Interactive Conference (HCIC) in Las Vegas.
Key takeaways:
- WG Content leaders Christy Pretzinger, Kirsten Lecky and Reba Thompson will speak at HCIC 2025.
- Sessions will cover empathetic leadership, RFP best practices and integrated web strategy.
- WG Content continues to shape the future of healthcare content and digital strategy through expert thought leadership at industry events.
WG Content is proud to announce that three of its leaders will be featured speakers at the Healthcare Interactive Conference (HCIC) 2025 in Las Vegas. The event brings together healthcare marketing, communications and digital strategy professionals from across the country.
Leading with Empathy to Drive Engagement and Retention
Speaker: Christy Pretzinger, CEO and Owner, WG Content
Date & Time: Nov. 10, 8:15–9:45 a.m. (Master Class Block 1)
Christy Pretzinger will co-lead a master class with Lori Abshire, AVP of brand experience and content strategy at The Ohio State University Wexner Medical Center. Together, they’ll explore how healthcare leaders can balance kindness with accountability, cultivate psychological safety and inspire high-performing teams. Attendees will leave with strategies to strengthen trust, boost engagement and improve retention.
“Empathy is more than a leadership style — it’s the foundation for sustainable, engaged teams in healthcare,” says Christy. “I’m excited to share real-world tools leaders can use to connect authentically and inspire lasting change.”
One Brand, 15 Websites: How BILH Built an Integrated Web Experience
Co-presenter: Reba Thompson, VP of Client Partnerships, WG Content
Date & Time: Nov. 11, 12:15–1 p.m.
Reba Thompson will co-present with Vanessa Hill, VP of marketing, brand & digital at Beth Israel Lahey Health (BILH). Their session will detail how BILH unified 15 separate websites under one CMS to create a seamless, cost-effective and scalable digital ecosystem. The presentation will cover brand consistency, content strategy and governance across a large and diverse health system.
“Digital transformation at scale requires balancing immediate needs with long-term strategy,” says Reba. “This session highlights how WG Content partners with health systems like BILH to build integrated web experiences that deliver both.”
RFPs: The Good, the Bad and the Ugly
Panelist: Kirsten Lecky, EVP of Insights and Growth, WG Content
Date & Time: Nov. 11, 1:10–1:55 p.m. (Digital Strategic Planning)
Kirsten Lecky will join a candid panel discussion exploring the challenges and opportunities of the request for proposal (RFP) process. Alongside marketing and digital leaders from Roper St. Francis Healthcare, Reason One, Greystone.Net and others, Kirsten will share insights on how both health systems and agencies can make RFPs more collaborative, efficient and impactful.
“RFPs don’t have to be painful,” says Kirsten. “This panel is about rethinking the process so it fosters stronger, more strategic partnerships that set everyone up for success.”
Invite WG Content to speak at your next conference
Whether you need a panelist, keynote speaker, moderator or workshop facilitator, WG Content brings deep industry expertise and practical insights that resonate with healthcare audiences.
WG Content’s leaders are recognized voices in healthcare marketing and communications, regularly featured at national conferences like HCIC, the Healthcare Marketing & Physician Strategies Summit and Swaay.Health LIVE. Our team also speaks at regional associations, state hospital groups, industry webinars and universities.
Topics we’re known for include:
- Content strategy and scalable content ecosystems
- Plain language and accessible healthcare communication
- Storytelling through authentic patient stories
- Marketing and AI adoption in healthcare
- Leadership, culture and team development
Interested in booking WG Content for your next event? Contact us to start the conversation.
About HCIC 2025
The Healthcare Interactive Conference (HCIC) is the premier event for healthcare marketing, digital strategy and communications leaders. Taking place in Las Vegas from Nov. 9–12, 2025, the conference offers keynotes, breakout sessions and networking opportunities that shape the future of healthcare marketing. For conference details and registration, visit the HCIC 2025 conference site.
