WG Content and Loop Consulting launch AI adoption workshops for healthcare teams

WG Content and Loop Consulting logos


Key takeaways:

  • WG Content and Loop Consulting have teamed up to guide healthcare teams through strategic, responsible AI adoption.
  • The interactive workshops focus on real-world use cases, ethical frameworks and team alignment.
  • Participants leave with actionable next steps and confidence to effectively implement and benefit from AI technology.
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To help healthcare leaders move from uncertainty to empowered decision-making, WG Content and Loop Consulting announce a partnership to offer AI adoption workshops. These sessions give healthcare teams the governance frameworks, confidence and practical tools to responsibly leverage AI.

“Healthcare teams are under enormous pressure to ‘keep up’ with AI, but many don’t know where to start,” says Diane Hammons, director of digital engagement at WG Content. “Our goal with these workshops is to take the fear and mystery out of AI adoption. By combining Loop’s expertise with our deep experience in healthcare content, we give teams clarity, confidence and actionable steps they can use right away.”

We designed the WG Content + Loop workshops for healthcare marketers, communicators and executives who want to help their teams benefit from the advantages of AI while avoiding potential risks. Each session is:

  • Tailored to the team’s needs: Insights, best practices and training during a half-day, full-day or 1.5-day experience
  • Practical and interactive: Hands-on guidance to learn, practice and build skills
  • Immediately actionable: Give participants frameworks, prioritized use cases and clear next steps for implementation and long-term success

Key workshop elements include:

  • AI readiness survey: Captures the team’s current perceptions and hesitations
  • Facilitated brainstorming: Surfaces high-value use cases unique to workflows
  • Curated agenda: Sessions on topics like AI in marketing operations, ethical adoption, content creation and AI optimization (AEO/GEO)

Healthcare teams are under pressure to adopt AI quickly and responsibly. These workshops help organizations:

  • Build fluency and confidence with AI tools and concepts
  • Explore privacy, bias and ethical frameworks
  • Identify use cases that deliver real value
  • Align leadership and staff around a shared vision for AI

“When I first connected with the WG Content team after my AI adoption talk at the Healthcare Marketing & Physician Strategies Summit (HMPS), I immediately recognized kindred spirits, people who weren’t afraid of change but excited by the possibilities,” says Matt Cyr, founder of Loop Consulting. “That shared curiosity and openness is exactly why I wanted to partner with WG Content. Together, we’re creating workshops that meet healthcare marketers where they are and help them move forward with AI in real and practical ways.”

Diane Hammons, WG Content’s director of digital engagement

Diane Hammons, Director of Digital Engagement at WG Content

  • Leads the WG Content AI Pathfinders team
  • Brings expertise from hospital systems, insurers and cloud tech
  • Known for making complex AI concepts accessible
Matt Cyr, founder Loop AI agency, AI adoption workshop facilitator

Matt Cyr, Founder & President of Loop Consulting

  • Former head of digital strategy at Boston Children’s Hospital
  • Guides healthcare and higher ed organizations through AI adoption
  • Industry speaker on people-first, “human in the loop” approaches

Whether you’re planning a conference session, keynote, panel or team workshop, WG Content and Loop can bring practical, engaging content designed to inspire and equip healthcare marketing and comms leaders.

Our experts are frequent speakers at national healthcare marketing and communications conferences, including the Healthcare Interactive Conference (HCIC), the HMPS and Swaay.Health LIVE. Our team also partners with regional associations, state hospital groups and universities to share insights that move the industry forward.

Reach out to learn more or schedule an AI adoption workshop.

The collaboration combines WG Content’s deep expertise in healthcare content strategy with Loop Consulting’s focus on AI adoption and digital transformation, ensuring your team gets both big-picture strategy and hands-on application.

Healthcare organizations face unique challenges with regulation, ethics and patient trust. Teams need a practical framework for navigating AI responsibly while still moving quickly to capture benefits.

Unlike generic AI trainings, these workshops are tailored specifically for healthcare teams. They focus on responsible adoption, compliance considerations and use cases grounded in healthcare workflows.

Teams have reported more confidence in evaluating AI tools, clearer alignment between leadership and staff, and a stronger sense of where to apply AI immediately.


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