Lauran McHaffie
Client Relationships/Business Development
About Lauran
Lauran exudes energy, whether she’s presenting at a conference, hosting a WG Content webinar or finding new, creative solutions to help clients reach their goals.
A member of our business development team since 2022, Lauran came to WG Content with a diverse background in marketing and communications that encompasses healthcare, higher education, philanthropy and wellness. Tenacious, creative and optimistic, she has a knack for building rapport and encouraging collaboration. Lauran asks excellent questions and listens well, making it clear she’s genuinely interested in what you think.
Lauran earned a bachelor’s degree in advertising and marketing from the University of Alabama (Roll Tide!) She is a sought-after pickleball partner and, as a certified fitness instructor, has provided personal training since the days of leg warmers. Cooking is her love language.
Some of Lauran’s favorite articles
6 healthcare infographic examples to inspire you
Learn how to use the power of infographics in healthcare.
Content trends for every healthcare marketing professional
It seems like the healthcare industry is changing quickly every…
In-house vs. freelance vs. agency
Explore options when outsourcing content writing or marketing between in-house…
Colleague kudo
“From client presentations to pickleball courts, you can always find Lauran giving 110% of herself. Her contagious work ethic brings lots of success to the business development team. She’s a living example of our mission to build relationships one word at a time.
— Reba Thompson, VP, Client Partnerships