Lauran McHaffie

Client Relationships/Business Development

Lauran exudes energy, whether she’s presenting at a conference, hosting a WG Content webinar or finding new, creative solutions to help clients reach their goals.

A member of our business development team since 2022, Lauran came to WG Content with a diverse background in marketing and communications that encompasses healthcare, higher education, philanthropy and wellness. Tenacious, creative and optimistic, she has a knack for building rapport and encouraging collaboration. Lauran asks excellent questions and listens well, making it clear she’s genuinely interested in what you think.

Lauran earned a bachelor’s degree in advertising and marketing from the University of Alabama (Roll Tide!) She is a sought-after pickleball partner and, as a certified fitness instructor, has provided personal training since the days of leg warmers. Cooking is her love language.

“From client presentations to pickleball courts, you can always find Lauran giving 110% of herself. Her contagious work ethic brings lots of success to the business development team. She’s a living example of our mission to build relationships one word at a time.

— Reba Thompson, VP, Client Partnerships