Kristin Larkins
Project Manager

About Kristin
Every new project is an opportunity for Kristin to do what she does best: delight our clients. She’s there for them at every step of the process — from developing goals and recognizing roadblocks to working with writers and strategists and keeping everyone moving in the right direction and on schedule.
Growing up, Kristin spent a lot of time at the advertising agency where her mother was a partner and creative director. This experience inspired her to major in advertising at the Grady School of Journalism at the University of Georgia. After graduation, she worked in general advertising and healthcare recruitment marketing. She then spent 13 years doing public relations and strategic marketing for Northeast Georgia Health System. Her extensive healthcare marketing background helps her understand clients’ challenges and offer perspectives and potential solutions from her own past experiences.
Kristin and her husband Mike have four children between them. They enjoy spending time with the entire family at the lake or one of their kids’ many sporting events.
Some of Kristin’s favorite posts

In-house vs. freelance vs. agency
Explore options when outsourcing content writing or marketing between in-house…

How to write an effective content brief
Discover the key elements of a successful content brief.

5 tips for project management success — with infographic
Master these skills to build trust and encourage productivity.
Colleague kudo
“Kristin is not only a great project manager — she’s an experienced marketer and a strategic thinker. Working with her means collaboration. She’s always there to support, give and receive feedback, and cheer on teammates. And she does it with a smile (plus a few enthusiastic ‘y’alls’).
— Hannah Barker, Senior Content Writer and Editor