Kirsten Lecky
Executive Vice President, Insights and Growth
About Kirsten
WG Content relies on Kirsten for her strategic, creative mind and ideas that drive results. She leads our sales and marketing teams, bringing a sense of fun to the competitive nature of the work by turning goals into games and celebrating milestones along the way. Mostly, though, she enjoys building relationships with others and finds joy in the camaraderie of working alongside other great people.
Kirsten works closely with clients and prospective clients to understand their challenges and build custom content solutions that deliver value. With 20+ years of experience in marketing and healthcare, she is passionate about supporting efforts that build trusting relationships with consumers, patients, employees and physicians.
Kirsten hosts the WG Content video series “Tips in Ten Minutes” and presents at numerous national, regional and state healthcare marketing conferences. She loves hanging out with friends and family, especially when group activities involve boating, dancing and cheering on her beloved sports teams. Who Dey!
Some of Kirsten’s favorite posts
Content trends for every healthcare marketing professional
It seems like the healthcare industry is changing quickly every…
5 ways to bring a rebrand to life on the web
Follow these steps to bring your rebrand to life on…
Everything you need to know about outsourcing content writing
Discover the who, what, when, where, why and how of…
Colleague kudo
“Kirsten is the definition of a leader. She inspires everyone around her to be open to change and to dream bigger. Whether she’s helping her clients achieve their content goals or her team reach internal goals, her confidence is contagious.
— Heather Stanley, Director of Marketing