Colleen Massa
Chief Operating Officer

About Colleen
To say Colleen has a knack for instantly and genuinely connecting with people is an understatement. She lives for connection. As chief operating officer at WG Content, she leads our day-to-day operations and keeps her finger on the pulse of the entire organization. Colleen works seamlessly with our CEO, integrating Christy’s vision and making an immeasurable contribution to the unique culture of WG Content. Along with Christy, our finance director and vice presidents, Colleen sets our strategic course and helps employees and associates fulfill the company’s mission of building relationships one word at a time.
Colleen joined WG Content in 2012 and became director of operations a year later. In her current role, she is the conduit between sales and operations, ensuring that as we grow, these teams work together rather than becoming siloed as is so common. The fruit of this important labor is the dynamic way these teams work in harmony to serve our clients with our values always in mind. Colleen considers this one of her top achievements.
A Pittsburgh native, Colleen is part of a large, loving family that spends as much time together as possible, whether on the sandy beaches of Florida or gathered around her dining room table for game night. She and her husband are recent empty nesters who enjoy cooking, attending country music concerts and doting on their mini bernedoodle, Chevy.
Some of Colleen’s favorite posts
In-house vs. freelance vs. agency
Explore options when outsourcing content writing or marketing between in-house…
6 free tools for easy-to-read content
Improve readability with these free tools.
Content trends for every healthcare marketing professional
It seems like the healthcare industry is changing quickly every…
Colleague kudo
“Colleen was one of the first people I met at WG Content, and she was the perfect introduction to the company. So engaged, smart, professional and caring. Our ambassador of kindness and empowerment. And so funny! She makes me laugh every time I see her.
— Carol Williams, Content Director